Could you use ‘silent sales’ to
assist you and your crew to encourage your clients to initiate the
document management conversation? Your independent software provider
(ISV) can provide. They’re vested in your business since it’s tied to
theirs, so they’re happy to help, offering these programs to foster
client-initiated leads in your geographic market:
National direct response marketing
campaigns – The software companies promote their wares to end-users,
with the goal of attracting interested buyers that they can forward to
their resellers. Ask your provider what leads are available in your
area.
Software reseller promotional tool
kits – Under guise of self-promotion, these really provide you with
professionally-produced lead generating marketing materials for your use
(mailers, envelope inserts, product literature, content for newsletters,
websites, editorial media submissions, etc.) with ‘Your Contact
Information Here’ response content addition capability. They may even
supply you with mail lists to supplement your in-house databases (DocuLex
does; www.doculex-usa.com). Go ahead and get these unique silent sales
tools.
Software company assistance to
present programs with you to move sales cycles forward - Many electronic
document management software programs today are simple to demonstrate
and operate with any scanning unit, but it’s helpful having the software
company’s bright, personable technical support people backing you up
with live, video and electronic presentation assistance. This is a
significant asset for you.
It’s comforting when buyers come to
you seeking your advice on electronic document management, with open
minds and wallets. Talk with your software provider about these silent
sales offerings; they’ll benefit you. Your clients want instant document
assess (need it…); help them ask you for it – in our networked world,
they’ll probably need additional scanning hardware and servers, too… u
Tim Nissen is a representative of
DocuLex, Inc. He can be reached at 863-619-2638.
