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Company On The Move Profile Archive
Tonerzone
featured in
January 2005 Issue
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Company On The Move: Tonerzone 

Need To Ship Today? Call Tonerzone     

By Jamie Hamilton 

TonerZone offers dealers and outsourcers a unique selection from over 50 remanufacturers across the globe.  With over 1000 product sku’s to choose from and 1 million dollars in inventory housed in their warehouse at any one time, TonerZone is your one-stop-shop for quality toners, inkjets, and thermal ribbons at a great price.  “We stock it today, so we can ship it for you today,” said founder and president, Ilan Douek.

And this is no exaggeration.  TonerZone does a 99% same-day ship rate on all orders made before 8:00 p.m. EST/ 5:00 p.m. on the west coast.  “Our employees know that the most important thing is to ship out product.  If the UPS driver comes at 5:00 and there are more orders to be fulfilled, then one of the drivers is going to UPS to drop it off at their center.  We won’t let 20 boxes stand here undelivered because it’s 5:15,” said Douek.

TonerZone Products

Hard-to-find and color cartridges are TonerZone’s specialty.  But since they apply their own QC to every cartridge that enters the door, along with QC requirements they employ on remanufacturers before they leave their production, TonerZone’s cartridges are not only in-stock, they are good, quality cartridges.

Cartridges come in a 4-color, glossy carton including bubble wrap to protect it during shipping.  Drop shipping is provided, there is a $30.00 min. order or a $3.00 fee is added, free shipping on all orders over $300, price breaks are available on orders of 12 or more toners and 50 or more inkjets.

Their products include:  Apple, Brother, Canon, HP, IBM, Lexmark, Minolta, Okidata, Panasonic, Pitney Bowes, Ricoh, Sharp, Samsung, and Xerox compatible laser and fax cartridges; Canon, HP, and Lexmark remanufactured black and color inkjets; Brother, Canon, Epson, and Xerox new compatible inkjets; Compatible copy toners and drums for Canon, Lanier, Minolta, Mita, Panasonic, Ricoh, Sharp, Toshiba, Xerox; and compatible thermal ribbons for Brother, Muratec, Panasonic, Sharp, and Xerox.

Since their newly expanded 2005 catalogue is out now, dealers can find all the products they are looking for in a compact reference guide that cross-references the printer/ cartridge compatibility as well as giving the descriptions, OEM retail price, suggested list price, and wholesale price of each product.  The clean glossy guide also provides images of each cartridge on its website.  Order a catalogue on their award winning website (best website award, Recharger 2003): www.tonerzone.com or pick up this month’s Locator Magazine.

Ready to buy?  Buy online.  TonerZone’s website provides complete e-commerce for dealers.  The 3-Step Toner Locator is designed to help you find what you need quickly and account tools will help you recount your TonerZone orders.  With a username and password, clients can see their account history, review re-order history, create a quick re-order form, complete online RMA’s, and pay open invoices.

When orders are placed at TonerZone, an email confirmation is automatically sent out telling you that your order has been received, what product you ordered, and when/how it will be shipped.  This serves a duel purpose 1) so that you know TonerZone has received your order and is processing it and 2) so that any errors can be caught before shipping the product.  A shipping confirmation with a tracking # is sent, as the product goes out the door.

While TonerZone is electronically savvy, they are still available to take your call.  “We are not a huge company, so we still have the capability to take care of the little things.  Like if our clients calls us and needs 20 cartridges shipped out at 5:00, we can still do that,” said Douek.

50 Factories Under One Roof- TonerZone

“Instead of re-inventing the wheel, we source from the best companies worldwide.  We let [manufacturers] do what they do best,” said Douek of his niche of buying the best products from best manufacturers all over the world for his customers.  “Keeping up with top-notch factories is what really excites me because I know we’re getting the best products.  The end-user’s going to be happy and the reseller’s going to be happy. I want everyone to be happy.”

Teaming up with manufacturers across the globe gives TonerZone customers the best price and quality cartridges.  TonerZone has distribution and co-manufacturing facilities in California, China, Korea and Mexico. At present, the company employs and/or contracts more than 150 people worldwide.

In turn, remanufacturers turn into customers for TonerZone.  Over a quarter of their manufacturers also buy from them.  “Some of them may not manufacture thermal ribbons or inkjets, for instance, so they will outsource the product from us [to fill orders],” said Douek.

TonerZone’s edge is in their buying power.  Since they have partnerships around the globe, both for empties and finished cartridges. TonerZone can get products at the best prices.  “To buy from overseas you have to tie up a lot of capital and carry heavy inventory. Let us stock it and drop ship for you,” said Douek. 

He went on to say, “We partner with world-class manufacturers to provide rigorous product testing and monitoring throughout the cartridge life, to ensure dependable performance. Most of our cartridges are produced in an ISO 9001 approved factories. TonerZone requires and conducts rigorous testing with our suppliers. We verify suppliers print results prior to packaging any of our cartridges. By bundling them all together under one roof, it gives our dealers a one-stop-shopping capability.”

Dealer Tools

TonerZone offers dealers solutions to building their business.  Resellers have access to white papers, launch kits, ad builders, FAQs and other tools.  They receive regular e-mail communications advising them of the latest program, technology and product updates. Moreover, regular promotions, including bundles, rebates and monthly specials, are also available to resellers and their customers. 

TonerZone Resellers Partnership participants will receive a wide range of existing benefits including communications and training tools, special pricing, demand creation and overall priority service support.

TonerZone History & Future

Before Ilan Douek went into the imaging industry, he headed a distribution business of bakery goods.  They delivered bagels and other baked goods to hotels, restaurants, and cafes.  His business did well and they were bought out, Ilan was 28.  Afterwards he decided to travel for six months, taking a break from business. 

Soon after his return, he began looking for his next industry.  A wealthy friend of his father was in the aftermarket imaging industry, he advised him to look into it.  Ilan was inspired and began selling toners on Ebay.  “I bought one or two and sold them on E-bay, then I did it again and again,” said Douek.  In 2000, TonerZone was born.

Today, they have positioned themselves to provide imaging products to dealers, web resellers, and manufacturers who outsource products.  Their worldwide buying power gives them a unique advantage for quality and low cost cartridges.  Bulk orders to Europe and South America, shows their worldwide selling power, as well.

In the future, TonerZone hopes to expand its market.  TonerZone wants to increase its business by selling internationally.  “I want to be the first company to sell compatible cartridges in Iraq,” Ilan said. Also, TonerZone wants to open up to retail channels by selling to markets like computer parts companies. 

While TonerZone is firmly headed toward their goals, they won’t lose site of the present.  Their main focus is on their customers and getting orders out the door. 

“We are going to do everything we can, by picking up the phone, shipping the same day, by packing it right, by making sure the right cartridge is in the box, making sure that the customer’s going to get it on time, and that the cartridges going to work to OEM standards.  That it.  That’s all we want to do, and we want to do it all day long,” said Douek. 

Contact TonerZone:

www.tonerzone.com

800-80-TONER (800-808-6637)

info@tonerzone.com

By Jamie Hamilton— in addition to writing business profiles in ENX, Jamie writes and designs ads, brochures, catalogs, newsletters, and manuals for companies in the imaging industry.  She can be contacted at:  Tel/ Fax 502-896-1051 or e-mail her at: jamiewriter@hotmail.com

 

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