enx magazine

Where would you go if you needed to purchase a new plasma flat screen TV for the showroom, a lightweight LCD display for the sales staff to take on demos, six digital cameras for an employee awards celebration, or to become a successful Sharp Certified Channel Reseller?

Forget about wholesale clubs, big box retailers, or the Internet. Instead, think New Age--that is, New Age Electronics.

New Age Electronics Inc. is the wholesale distributor that dealers have trusted since 1988 for Sharp, Hewlett Packard, Canon, Epson, Lexmark, Panasonic, and Compaq equipment and supplies. In addition to providing leading document solutions, New Age can fulfill all your organization’s consumer technology needs.

As the nation’s leading document solutions provider, New Age delivers an unsurpassed distribution model to office product dealers. Manufacturers and dealers can also benefit from New Age’s low-cost logistics and remanufacturing services. New Age offers retailers and dealers the only end-to-end supply chain management solution with the name-brand products required to meet today’s digital convergence needs. The company distinguishes itself with extremely efficient operations and a relentless focus on customer satisfaction. New Age has perfected supply chain solutions and remanufacturing strategies and can offer its wholesale customers cost savings those customers would be unable to achieve on their own.

As the largest Sharp Master Distributor nationwide, New Age is now offering non-Sharp dealers the opportunity to expand their product offering with digital copying, printing, scanning, and faxing in black and white from 16 to 45 ppm and in color up to 26 ppm. Sharp Certified Channel Resellers can expect free Sharp factory service training and certification, no quotas, aggressive wholesale pricing, a technical assistance hotline as well as in-office technical support, and a full line of genuine OEM Sharp parts and supplies. If you have an office and a technician to be trained, call New Age to sign up! It’s that easy.

In addition to Sharp, New Age elects to focus on a select group of products, one or two at the most per category. This provides New Age's expert salesforce the ability to give each product and vendor individualized attention. They maximize sales opportunities for each of these products by targeting the most profitable channels and meeting the needs of the marketplace. New Age also consults with manufacturers and dealers on a regular basis to review the viability of new products, time-to-market strategies, and overall research-based demand planning efforts.

New Age is among the most productive U.S. companies, currently generating more than $5 million in revenue per employee. By the end of 2006, New Age expects to achieve in excess of $1 billion dollars in yearly sales. The company assumes all inventory ownership risk and has its products on hand to ship immediately from four warehouses strategically located in Florida, California, Ohio, and Mexico. It specializes in moving shipments ranging from single units to pallets, to truckload quantities. No customer is too small or too large for New Age.

Founded in 1988 by Lee Perlman and Adam Carroll, New Age developed its intelligence-led approach with a relentless focus on operational efficiency in the highly commoditized PC and fax markets of the 1990s. That defining chapter in New Age’s history resulted in a company uniquely positioned to succeed in a new era of digital office equipment and entertainment products characterized by multiple online and offline channels, solution-oriented marketing, feature-rich products, and ongoing downward pressure on prices.

In the early years, Perlman and Carroll built on their industry knowledge and established contacts that enabled them to become the top consumer fax distributor in the United States. As the consumer technology market continued to emerge, New Age expanded beyond distribution to become a full-service shop combining logistics, distribution, and remanufacturing under one roof.

New Age handles remanufacturing differently. This division receives returned products from various channels, then diagnoses, repairs, repackages, and remarkets these items. The finished remanufactured product is better than new and costs less. This division is able to create enormous value from previously discarded assets. The original OEM, New Age, the reseller, and the final end user are all able to gain from this innovative program. CEO Lee Perlman believes, “Our goal is to handle every aspect of the return.”

“Our specialty is that we're specialized,” states Perlman, who brings nearly 30 years of experience in all aspects of product manufacturing, distribution, logistics, and wholesale/retail sales channels to the company. “We shine at identifying under-served needs and finding innovative ways to serve those needs. We focus on delighting the customer, being reliable and efficient, and knowing the business.”

The company's founders worked their way up in the business world by learning to please a diverse customer base in a fiercely competitive industry: “We're known as the ‘get-it-done guys’”, President Adam Carroll says. “We drive our customer-centric organization based on specific customer needs. We take each need and maximize the opportunity by linking customers and vendors as efficiently as possible. We built New Age on relationships and have worked hard to ensure long-term customer loyalty. We try to make the end game profitable for all parties. That's really what it comes down to.”

Driven by Perlman's management philosophy of remaining “humble, hungry, and focused,” New Age has experienced double-digit growth while effectively negotiating distribution contracts with Sharp, Hewlett Packard, Kodak, and Panasonic. Perlman sets the company direction and oversees the company's operations, HR, IT, legal, and finance divisions.

Carroll brings more than 25 years of experience in the consumer technology industry, from manufacturing and distribution to sales and marketing. He oversees front-end operations, including business development, marketing, and customer service. Additionally, he identifies new growth opportunities and helps set the company's strategic direction.

New Age is a sales outsourcing resource that offers logistics, distribution, and remanufacturing services to consumer technology manufacturers and leading retailers. New Age distinguishes itself with extremely efficient operations and relentless focus on customer satisfaction. The company has perfected supply chain solutions and remanufacturing strategies offering customers cost savings they were unable to achieve on their own. Allow New Age to be you partner in profits.

New Age Electronics

21950 Arnold Center Road

Carson, CA 90810

888/234-0300 or 310/549-0000

www.newageinc.com

sales@newageinc.com

Profile Archive Issues

2006