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Valley Supplies is your wholesaler of original equipment manufacturers’ supplies. Valley offers a full range of OEM imaging products, including toner, developer, imaging units, cartridges, drums and media products from brands such as Brother, Canon, Duplo, Fujitsu, Gestetner, HP, IBM, Imagistics, KIP, Konica/Minolta, Lanier, Lexmark, Muratec, Oce, Panasonic, QMS, Ricoh, Risograph, Sharp, Tally, Tektronix, Toshiba, and Xerox.

Valley Supplies’ goal is to create a trading-partner relationship with your dealership to fulfill all your OEM supply needs. This partnership is built on outstanding customer service, trust, product availability and same-day shipping, including their blind drop shipping program.

Valley Supplies’ aim is to increase your ability to market a fuller range of office equipment supplies. The more supplies you provide your customers, the fewer contacts they need to make with your competitors. In order to sell more, you must be aware of your customers’ needs, have the knowledge of products they use and be able to ship them immediately.

Valley Supplies’ goal is to provide superior quality products and services that will enable your company to make more money, satisfy your customer and grow your business. Valley Supplies can help you profitably navigate the sometimes overwhelming search for products. “We understand the only way Valley can grow and prosper is to make sure those who do business with Valley are growing and prospering too.” says president Herman Goldberger.

For instance, Goldberger shows what Valley can do by using this writer's own position as director of supply sales at a large dealership in California as an example. The company was able to work with Valley Supplies to easily increase its OEM supply sales.

Here is how to start: call 888-439-1944 or go to www.valleysupplies.com or email info@valleysupplies.com. You can set up an open account, learn to use Valley’s website, and become familiar with the thousands of products Valley offers for same-day shipping. You will meet your customer service rep and be ready to place your first order. Because Valley offers wholesale dealers the absolute best pricing possible, there sometimes are price fluctuations on products. Knowledgeable customer service reps are there to answer any questions, provide OEM product numbers and quote real-time availability of products and an instant wholesale cost quote.

Valley Supplies’ blind-drop shipping program was the way to instantly have a $6 million inventory and save thousands of dollars on inbound freight charges, receiving man-hours, warehousing, capital investment, inventory costs and outbound shipping. Here is how blind-drop shipping works for our company and our clients.

All of our supply and equipment sales reps have always been trained to never tell an inquiring customer that we do not sell a particular product. When a customer calls requesting a product we do not normally stock, our sales reps are trained to tell the end-user: “Please give me a couple of minutes to confirm availability and price”—whenever possible, we always ask for the current price our customer is paying for the product. Immediately, we call Valley Supplies. Even if we do not have an OEM supply order number, the knowledgeable and helpful customer service reps at Valley are able to provide an instant quote, availability and confirm same-day blind drop shipping availability. Our supply sales rep calls our customer back. We quote a price (that allows us an acceptable profit) that is equal to or a little less than our customer’s current vendor’s price.

Now that we have the order, Valley has the product. Our purchasing department calls back Valley supplies with the name, shipping address, contact name and the end-user’s purchase order number. Valley’s knowledgeable customer service rep takes my order and the name of the customer I am selling and shipping to. The packing slip shows our company’s name and address as the seller and shipper.

Thus, Valley Supplies’ name and address is never revealed: Our customer, the end-user, only sees the return address of our company. The end-user’s purchase order number and “Attention To” name can be listed on the packing slip. Everything is familiar to our customer. The end-user has no idea that we are using Valley’s $6 million inventory, warehouse staff and shipping supplies, or that Valley has sent out the needed supplies the same day they were ordered—with our company’s name as the sender.

In other words, Valley Supplies’ blind-drop shipping program allows us to sell a product to our customer that we have never previously purchased, never warehoused, never touched, never packed and never shipped!

Blind-drop shipping allows us to have a virtual inventory, in a virtual warehouse, with virtual pullers, packers and shippers. All I have to do is take the order, call our Valley Supplies’ rep and pay for the product in net 20 days.

The invoice payment terms we send to our customer are “due upon delivery.” In many cases, our customer will pay us for the product even before we have to pay Valley Supplies—even though Valley Supplies did most of the work and used their capital investment. We were able to satisfy our customer’s supply needs by being able to sell, ship and invoice a product we had never before purchased. Some of you may be thinking, this sounds too good to be true. Blind drop shipping is a very powerful business tool.

The most commonly asked question that Valley’s courteous customer service reps get from skeptical dealers is: “How do I know you won’t steal my customer? I don’t feel comfortable giving my customer’s name and address to another company.”

Valley Supplies understands that concern, Goldberger says—but emphasizes that the wholesale dealer is his only customer. Valley does not have retail customers! They understand the need for absolute privacy to earn your repeat business.

The same dealer who may be hesitant in trusting Valley’s blind-drop shipping program to send products to a customer, Goldberger notes, does have the option of telling that customer, “No, we do not carry that toner.” The local dealer who has not made provisions to provide a needed product to fill their customer’s need is actually telling their (former) customer to do business with someone else, he says.

Valley Supplies’ goal is to make sure a dealership never has to turn away a client to another company—especially when the other company sells hardware that does the same thing: make copies, faxes, scans and prints. Why would anyone ever want to suggest his or her client go somewhere else to buy a similar product?

Selling a wide variety of OEM products is a profitable way to add to your equipment prospecting list, Goldberger notes. It opens up a buying dialog with customers who have other models of equipment that your dealership does not currently sell.

In short, he says, Valley Supplies is here to help increase its customers’ market share with no increase in overhead (inventoried products, warehouse space, shipping personnel). Employees can be taught to never say no to a customer’s request—with help from Valley Supplies, most products customers request can quickly and easily be provided.

In the event that an order does not receive same-day shipping, Goldberger says the customer service rep will call or email to confirm an estimated time of arrival: “Valley personnel are acutely aware of the need for immediate answers, personalized care and accurate product knowledge.” Online ordering is offered, too, and EDI capabilities are also available for ease of ordering.

“Valley Supplies is totally commited to being your partner in business,” Goldberger says. “Allow Valley to earn your business every day. When your company is able to sell multiple lines of OEM supplies, your customers will have the ease and convenience of only calling your company for all their supply needs. Make Valley Supplies your one-stop supplier of OEM products.”

CONTACT INFO:

Valley Supplies Inc.
Herman Goldberger
27 Selvage St.
Irvington, NJ 07111
888-439-1941
info@valleysupplies.com
www.valleysupplies.com

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2006

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