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Company On The Move: Laser Imaging International
by Ronelle Ingram
Laser Imaging International, founded in 1992, began remanufacturing cartridges in a small facility in North Hollywood, doing business mostly in Europe. Owner and CEO Eyal Alkoby, an immigrant of Israel and true entrepreneur, pursued a vision, and within a few years, Laser Imaging’s domestic presence grew, forcing several moves to larger facilities to accommodate manufacturing more cartridge models in greater volume.
Today, Laser Imaging International (LII) is one of the largest imaging supply manufacturers in the United States, producing more than 75,000 cartridges a month and operating three manufacturing facilities in California and offices in Chile and Israel. LII boasts a team of highly trained employees and managers, led by Alkoby, president Oren Mizrahie, and vice president Allie Akoka, who maintain constant communications and continually strive to develop procedures and automate technologies that will guide the future of the company.
“Our focus is always on how we can enable the resellers to maximize their value to their customers” states Joe Thaete, VP of business development. “We have the extreme flexibility to create customized products and marketing programs that meet the exacting needs of our clients and their customers. We provide customized labeling at no extra charge as well as several distinct packaging designs, including an artistic two-color design and several full-color designs, so our customers can create their own brand. We do not sell a Laser Imaging brand, and we do not compete with customers. You create your own brand.”
LII has always been committed to cutting-edge growth and a relentless quest to bring products to market as much as 24 months ahead of other manufacturers, giving customers the ability to sell tomorrow’s technology today and maintain a strong competitive edge. Tremendous advancements in color manufacturing and a strong commitment to R&D have driven LII’s first-to-market release of replacement color cartridges into high-profit opportunities for resellers.
Vendor partners with whom LII has created long-standing relationships produce many behind-the-scenes, co-engineered and joint-venture projects that translate into real-world answers for customers, like the availability of universal and higher-page-yield product solutions and steady supplies of hard-to-find compatibles that enhance the resellers ability to capture additional market share.
Quality control, led by manager Dan Decoteau, is first priority at LII and is evident in the constant inspection and continuous product audits performed by QC technicians and production personnel during the manufacturing process.
The diversity of the product line is second to none with the complete line amounting to more than 2,000 imaging supply solutions, the latest of which is a complete line of wide-format dyes and UV inks being manufactured by sister company Perfect Ink for the graphics industry.
0“Laser Imaging has true account managers, not just salespeople.” Joe Thaete continues, “They have been trained to understand the unique needs of their clients as well as the process of remanufacturing and the opportunities of this industry. Their goal is to provide the best products and service while allowing the resellers to make money and the end users to save money.”
LII offers resellers and their customers free technical assistance through a toll-free hotline, allowing the smallest dealers to offer their customers the support of a multimillion company. The tech support hotline is answered by engineers who do their daily jobs wearing wireless headsets, providing continuous availability to the customers. Under the direction of VP of operations Howard Holtzman and R&D’s lead supervisor, Mark Drake, these technicians work very closely with the various departments to ensure customers are provided real-world solutions.
LII’s active client base of more than 2,500 resellers depends on the products, workmanship, and attention to detail on every cartridge that is shipped. And the greatest compliment any reseller can extend to a wholesale supplier is the confidence to put its own name on the products that the supplier manufactures, and every LII employee understands the high level of trust that resellers place in them.
Customer service is of utmost importance, and having the flexibility to take care of customers’ needs quickly is a source of pride at LII. Most orders ship within 24 hours, and replacement orders are shipped the same day to ensure customer satisfaction. Blind label drop shipping is also available to customers who don’t want to maintain inventory, and there are no additional charges for this service.
As Lyra Research stated early in 2006, the use of compatible products now exceeds 30 percent of the supplies market. The days of drill and fill have been replaced by extreme sophistication and the reliability of manufacturers that spend time, energy, and money producing superior products with value-added pricing and services. LII is proud to share its knowledge, ingenuity, and innovation with resellers in the private sector and encourages customers to come visit its nearly 100,000-square-foot manufacturing facilities in Chatsworth, Calif., to see the care and quality control that is reflected in every product Laser Imaging International sells.
Laser Imaging International 20364 Plummer St., Chatsworth CA 91311 800/438-5273 or 818/587-9700 fax 818/587-6775 www.laserimaging.com, sales@laserimaging.com, marketing@laserimaging.com, techincalsupport@laserimaging.com
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