enx magazine

Micro Solutions Enterprises (MSE) is a global manufacturer and distributor of high-quality compatible toner cartridges, inkjets, and thermal transfer ribbons that are sold exclusively through resellers.

MSE is a family-owned company. Through heartbreak and hard work, the Wazana brothers, Avi and Yoel, have created a world-class reputation for always creating the BEST QUALITY CARTRIDGE. In addition to hiring and retaining quality people, they utilize technology and innovation to develop proprietary and patented solutions that have elevated MSE to be the award-winning industry leader in compatible imaging supplies and customer service. The MSE logo is synonymous with QUALITY and VALUE.

“We take pride in the fact that we have more quality assurance and engineering personnel than sales associates,” Avi states. “We have built a training center on our premises for on-going educational sessions for our employees and customers. We invest countless resources to make sure our employees are experts in their trade.”

“Cartridges don’t lie,” states Yoel. By listening to the needs of the customer, and studying the cartridges, all things are possible. MSE’s quality control process incorporates a computer database that allows MSE to log and track every cartridge. “We can learn everything we need to know from the cartridge itself.”

MSE understands the importance of the human element that is a key component in cartridge remanufacturing. Cartridges are produced by people. A cartridge can be no better than the people who make it. In 1994, MSE opened their doors with a simple vision. Their goal was to manufacture products of the highest quality while hiring and training talented, committed employees. Throughout the years, these two philosophies have been the keys to MSE’s success.

Today’s office equipment market requires the profit minded dealer or wholesaler to be able to differentiate their company and their products. MSE brand provides a broad merchandise mix of high-quality, reliable products that are immediately available to add to your mix of products. MSE can help you obtain new business and increase your current market share’s profitability. Whether you want an OEM option, to launch an “ECO” line, or to have an alternate product for your CPC customers and product bundling contracts, MSE has your solution.

MSE appreciates that you, the reseller, are putting your reputation and customer satisfaction on the line each time you sell an MSE product. You sell it, and MSE will stand behind every MSE Brand product with a 3-year warranty.

MSE offers the reseller their respected MSE brand line of products or custom labels for their products. These can be (blind drop) shipped from any one of their distribution centers at no additional cost. Your private label can contain your logo and company information, ensuring your customers can contact you for reorders and support. MSE’s private labeled products are a convenient and economical way to introduce new, quality assured products, without the associated development and manufacturing costs.

MSE’s manufacturing capacity now exceeds 300,000 toners and 500,000 inkjet cartridges per month. MSE Brand toner cartridges are a consumer’s best choice for quality and value. In addition, they are a more-profitable option for dealers, distributors, and retailers when compared with the OEMs. MSE also offers more than 55 MICR products for check printing and barcoding solutions.

From MSE’s 30,000 square foot inkjet manufacturing facility, they offer over 40 models, which include compatibles for Dell, HP, Lexmark and Xerox. With high resistance to bleeding and smudging and a two-year 100% Warranty, MSE inkjet cartridges are the right choice for your customers who demand peak performance and lasting productivity from their color inkjet printers.

Outsourcing

Whether you are a small company, a large manufacturer or an OEM; MSE has the outsourcing solution to meet your needs. MSE’s comprehensive approach to your outsourcing transition includes an analysis of your current business model, future planning and the flexibility to adapt to upcoming challenges. Users can take advantage of MSE technologies, sales & marketing expertise and nationwide distribution capabilities. Outsourcing can help minimize your inventories and maximize your cash flow. You are not required to invest in R&D and manufacturing. Your profits will immediately begin when the first MSE manufactured box is shipped.

Color

Color printing is not just for large corporations or printing shops anymore. As the price of color laser printers decreases, the more prevalent they become in the office and home office environment. In anticipation of the increased demand for color toner cartridges, MSE’s management and product development team master planned a new division focused solely on producing the best color cartridge in the compatible cartridges market. “Addressing this demand from a technological point of view, we have created propriety tools in our in-house machine shop and established unique processes during production to create color laser cartridges that can truly compete with the OEM,” noted Yoel Wazana. Utilizing state-of-the-art technology, MSE’s color cartridges are second to none in terms of color density, yield and value. Keeping pace with the OEM’s and providing exceptional value without sacrificing quality is another reason why MSE is the best choice when it comes time to replace your color printer’s cartridges.

Advertising and marketing are important tools to transmit information to your consumers. Now that you have a quality product to sell, they want to arm you with the tools to help you succeed.

To support you in these areas, MSE has created in-house Marketing and Graphics Departments – a value-added service for all MSE Brand resellers. All MSE packaging, ads, flyers, posters, catalogs and web sites have been written, designed and produced in-house. They have created a suite of versatile marketing tools for resellers to help teach consumers the value of MSE Products. These materials include the MSE Image Library, personalized product flyers, brochures, email broadcasts, posters, banners and other customized services.

To help promote your partnership, MSE offers a Marketing Co-op Program. They will match 50% of your spending on approved advertising and marketing up to a maximum of 5% of your annual net purchases of MSE Branded products. Your MSE sales rep can provide additional information on these co-op advertising dollars.

Another value-added service is enrollment into the MSE University (MSEU). This program is designed to further educate your employees on the best way to present powerful and meaningful information to your (prospective) customers. MSEU is designed to teach their partners how to position themselves to maximize profits and OEM conversions.

MSE students learn the fundamentals of real world selling applications that are designed to help you grow your business. At MSEU, you learn the competitive advantages of the MSE Brand and what your customers really want and need. Part of the curriculum is teaching you to win bids, close large accounts, and successfully compete with the OEMs.

MSE engineers have always focused on technology and innovation. MSE patented technologies increase product performance while streamlining manufacturing efficiencies. MSE can work in conjunction with your needs to create products to meet your stringent specifications while providing uncompromised deliverability.

MSE prides themselves on developing long-term partnerships based upon quality products and uncompromising support. MSE operates more than 253,000 sq ft of facilities in California, Pennsylvania, Canada, Mexico, Holland, Bulgaria and Brazil. They are continually expanding their product mix, which now exceeds 400 highly competitive, quality products.

MSE has an ongoing history of industry recognition, awards and community involvement. MSE has received more than twenty Recharger Magazine ‘Readers Choice’ Awards, multiple Deloitte Fast 50 and Inc 500 awards and countless local awards. MSE has earned I-ITC’s STMC Certification. MSE takes pride in their ongoing environmentally friendly manufacturing atmosphere and is committed to manufacturing 100,000+ environmentally conscious toner and inkjet cartridges every month.

MSE thanks their customers, employees and vendors for creating an atmosphere of ongoing innovation, attention to detail, pride in perfection and commitment to creating overall value for their users. Together, MSE has been built into a world-class company that always manufactures the BEST QUALITY CARTRIDGE.

Contact Information:

MSE Corporate Headquarters

8201 Woodley Ave., Van Nuys, CA 91406

818.407.7500 • 818.407.7575 Fax

www.mse.com • info@mse.com

MSE East Coast

301 National Rd. #400, Exton, PA 19341

800.418.4968 toll free • 610.594.8600• 610.594.8030 Fax

MSE Canada

7075 Edwards Blvd. Unit #2, Mississauga, Ontario L5S 1Z2

888.561.4541 Toll free • 905.565.6518 • 905.565.7063 Fax

MSE Mexico