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The #1 Sourcing Publication in the Document Imaging Industry |
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| Business Profile Archive NuWorld Business Systems featured in February 2007 Issue PRINT |
BUSINESS PROFILE: NuWorld Business Systems Historically, companies and organizations that required a wide range of document imaging products had no choice but to deal with several vendors—until now. Nuworld Business Systems offers the most innovative and reliable document imaging products from over 30 of the world’s leading manufacturers including Canon, Sharp, Kyocera, Copystar, Panasonic, Xerox, Hewlett-Packard, Samsung, and Brother. Having the largest selection of equipment, supplies, and parts with the most competitive pricing makes Nuworld the most dynamic source for all your wholesale copier, fax, and printer needs. In addition, Nuworld offers technical training, marketing support, same-day shipping, online access, and superior customer support, truly making it your prime source.
The story of Nuworld Business Systems begins with Nuworld’s president and founder, Young H. Lee. Young and his wife, June, traveled from Seoul, Korea, to New York seven days after getting married in 1975. His new job was to develop an import-export market for his employer in Korea. However, after enduring East Coast winters for a number of years and at June’s request for a change to warmer climate, Young moved his family to Southern California. Using the knowledge and contacts he’d gained over several years in the field, Young decided to start his own company. “We started our new business out of our garage in Cerritos, California. Having begun as a family business, we have always regarded both our staff and customers as an extension of our own family,” comments Young. He and his wife, as well as their eldest son, Donald, are still involved in the day-to-day operations of Nuworld, and their core business philosophy remains “Seize Opportunity, Embrace Efficiency, and Provide Quality.”
Since its beginnings in 1983, Nuworld has grown tremendously, making the Los Angeles Business Journal’s Top 100 Fastest Growing Companies in Los Angeles list numerous times. Young attributes Nuworld’s success to his staff’s incredible dedication and his customers’ loyalty, which he continually works to develop and maintain by making sure they have access to an expansive product line with the best possible pricing. By providing the best pricing upfront, dealers can be freed from the hassles of bargaining or asking for a deeper discount. This alleviates a great deal of time, energy, and frustration and allows dealers to focus on growing their respective businesses. If there’s a price reduction on a product between the time you’re quoted and the time it’s invoiced, Nuworld will lower the price that’s billed. “Automatically extending the reduced price to those who buy from us is worth thousands of dollars in advertising and word of mouth referrals,” states Young. “Our customers know that we are an honorable company. We can be trusted to always treat our customers with integrity. Our goal is to use our buying power to maximize the discounted pricing we offer to you. Nuworld’s purchasing staff is continually working to offer the products and services that our dealers request.”
Nuworld’s enormous buying power enables them to pass on significant cost savings. Many authorized dealers buy directly from Nuworld once their quarterly quotas are met. An authorized OEM dealer comments, “We receive better pricing, same-day shipping, with the ability to call and talk with a knowledgeable person or order online until 6:00 p.m. EST. Once I reach my quarterly quota, I freeze my purchasing from the OEM, minimizing the increase of my future quotas. I then start buying from Nuworld, often for less than the OEM’s end-column pricing. I often use blind drop shipping that allows me to sell product I currently do not even have in inventory. Nuworld allows me to save money and minimize my quota increases, and it does the shipping for us.” Nuworld’s experienced staff is trained to provide you with a one-stop solution. Each staff member is knowledgeable of sales, service, parts, and credit. In most cases, one person can answer all your questions and get first-call resolution to any of your needs.
Young and the entire Nuworld staff are continually making strides to improve their products and services. They’re especially excited about what 2007 will bring. “Our goal is to do everything possible to ensure our customers are able to continue to grow their businesses. We know we cannot grow without the loyalty of our resellers. The better we do our job, the more our customers can prosper and grow their own businesses. Our dealers are encouraged to call us with their customers’ needs,” says Young. Nuworld’s wide variety of products enables it to offer dealers a vast choice of products from which to choose. Young continues, “We believe in a consultative selling approach that identifies the best product for our customer’s needs. We are always seeking a win-win relationship with our dealers because that ensures our mutual success.” In addition to the product and pricing that Nuworld is already well-known for, Nuworld offers high-quality tech support to its customers. Lead by service manager Gino Hufana, Nuworld has certified Microsoft and color professionals available to simplify the sales, delivery, installation, networking, training, and ongoing service of any product that’s purchased from Nuworld. By providing many levels of technical and sales training, the support staff can enable your dealership to break through to the next level of sales and service. Young explains, “Our customers have the opportunity to attend technical and sales training classes taught by the OEM’s personnel. Additionally, Nuworld’s factory-certified trainers also provide ongoing technical training. Both are offered in our state-of-the-art training facility [in Cerritos, Calif.] Nuworld understands the needs of the small, independent dealer. Often you cannot afford to send your tech away to a weeklong school. We have been able to condense many of the classes to concentrate on what needs to be learned to fix the equipment in the field—not hours of theory review or learning the marketing campaign of the OEM.” Nuworld is your dealer/distributor for: Apple, Brother, Canon, Copystar, Epson, ESP, Hewlett Packard, Intimus, Lexmark, Konica, Minolta, Minolta QMS, NEC, OKI, Panasonic, Ricoh, Samsung, Sanyo, Sharp, Toshiba, Victor, Xerox. To assist dealers with marketing their products, Nuworld’s in-house graphics department enables their resellers to insert their own dealership name and information on Nuworld advertising templates. This can create unity in their selling support. Premade flier templates, Website links, and semi-customized advertising materials can be provided to help dealers better inform their customers. Nuworld is now the new headquarters for International Digital Solutions (IDS). Through IDS, dealers can sign up to be a Toshiba Business Products Center (TBPC). The TBPC Program enables independent dealers to purchase Toshiba e-Studio equipment, supplies, and parts by completing the service training to qualify to become a certified TBPC reseller. As a TBPC reseller, Toshiba provides a three-year guarantee program that includes a free replacement and free loaner programs. You may also bring your clients to the IDS showroom in Cerritos to show your clients a full line of Toshiba MFPs and copier, color, and networked equipment. This enables IDS to offer an extended line of Toshiba products and services. They offer a separate sales demo room to bring your clients in for a hands-on demo in a professional, knowledgeable atmosphere. For those dealers that are in the Southern California area, Nuworld has two large showrooms with a complete line of networked MFP and color products. Young has enabled the company’s resellers to have a first-class showroom available for client demonstrations. “Anyone who buys from Nuworld can use our showroom as their showroom. We will even provide technical- and network-savvy Nuworld employees to help you with your demo. Even the smallest dealership can use the resources of Nuworld’s multimillion-dollar organization.” Young continues, “Once the sale is made, we can provide the hardware; do the delivery, installation, networking, and end-user training; and provide maintenance coverage and support. The dealer can do all of the billing and deal directly with the end user while having Nuworld as their extended support staff. Or the dealer can have Nuworld do everything once the sales documents are signed. Nuworld is your business partner, providing whatever level of support your particular situation requires. Nuworld can enable you to be able to say ‘Yes’ to anything the end-user requests. “We also understand the importance of being able to provide fast Will Call service,” adds Young. “We have recently revamped our Will Call office that allows for fast and easy pickup of all preordered parts, supplies, and equipment. When you do a telephone, fax, or Internet order, just request Will Call pickup. Our warehouse staff will pull your order and have it available in our Will Call pickup office when you arrive. We understand how valuable your tech’s or driver’s time is. Nuworld is committed to having the products you need, at the lowest possible price, ready for same-day pickup or shipping.” “Those who do not have dealerships in Southern California can use our extensive referral service throughout the entire U.S.A.,” says Young. “With over 15,000 active dealers who purchase from Nuworld, we usually can suggest a local dealer that is willing to help support the sales and service of other local dealers.” If there’s something you need, call Nuworld. The company’s goal is to be able to sell the products your customers need. Nuworld has over 7,000 SKUs in stock, valued at over $5 million, ready to be shipped or picked up today. Young thanks all of his loyal customers for their patience and understanding in 2006 as Nuworld upgraded its computer and telephone systems. With these added investments and changes, Nuworld looks to continually make business faster and easier. The better you buy, the better you can sell and service your customers. Nuworld is your number one business partner, enabling your dealership to take the next step in solution selling color and networked equipment. u by Ronelle Ingram Contact: Nuworld Business Systems 13850-B Cerritos Corporate Dr. Cerritos, CA 90703-2467 phone: 800/729-8320 or -8321 fax: 800/829-0292 e-mail: info@nuworldinc.com Website: www.nuworldinc.com |
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