enx magazine

The goal of E-Toner Mart is to economically fulfill all your laser cartridge, ink, and toner needs. In addition to providing the finest-quality color and black compatible toner cartridge products, E-Toner Mart also sells genuine new OEM products from manufacturers like Xerox, Dell, IBM, Canon, and Hewlett-Packard.

E-Toner Mart’s Los Angeles County-based central warehouse is in South El Monte, Calif. The company currently stocks over 30,000 ready-to-ship items. This includes over 300 SKUs of the most requested compatible and OEM-brand printer, MFP, and copier supplies.

E-Toner Mart advertises each month in ENX Magazine and publishes the wholesale prices of its most popular products. These value-added wholesale prices can be used when purchasing just one or two items. For those wholesalers who are interested in buying large amounts, additional large-volume purchase discounts are negotiable. Several of their larger wholesale buyers set up regularly scheduled periodic shipments. Sales manager and co-owner Rick Kwok can customize a purchase plan that can maximize your savings and provide on-time automatic shipments.

Kwok explains, “We keep it simple. E-Toner Mart sells the most requested compatible laser and ink jet supplies at valued-added pricing. Our investment in our own ISO9001-certified remanufacturing plant in Shenzhen, China allows us to be in control of its day-to-day manufacturing schedule and ongoing quality control. We are able to pretest every cartridge that is imported from China. This strict adherence to consistent, 100 percent quality control allows E-Toner Mart to offer high-quality remanufactured laser jet products.”

Owners Gary Guo and Rick Kwok make a point of visiting their Chinese factory on a regular basis. Kwok explains: “One of us travels to our factory in China about every other month. This allows us to interact with our workers and suppliers on a regular basis. We know our costs and our production schedules and understand the logistics of getting the product from China to the United States in a timely manner. We know and understand the cultural requirements of working in both China and America.

“With clients in both the United States and China, we’re able to maximize our productivity,” says Kwok. “This, in turn, lowers our overhead. Our pricing reflects the savings we’re able to make by eliminating the middleman. Most of the genuine, new OEM toners and ink are also imported from Asia. Controlling the importation costs allows E-Toner Mart to extend heavily discounted prices, compared to the prices charged by those buying directly from the OEM. Once again, E-Toner Mart eliminates the extra cost of the middleman.”

When you buy from E-Toner Mart, you’re dealing directly with the Chinese manufacturer that has its corporate headquarters in the United States. When you call the company’s toll-free number, you’ll speak directly with Kwok or Guo, one of the owners of the remanufacturing plant in China.

In many purchasing situations, E-Toner Mart can arrange to have large orders shipped directly from its factory in China directly to you or your customer. This further saves you on the cost of freight.

For its local Southern California customers, E-Toner Mart extends free shipping on all orders over $400 within the greater Los Angeles area. Any in-stock item ordered before 6:00 p.m. EST or 3:00 p.m. PST will be shipped the same day.

Kwok and Guo have an extended history in the office equipment industry. Guo started Alpha Systems Co. in 1993. It was a local copier service and supply company. As his customer base grew, he extended his service to printers. There was a natural progression into selling OEM and compatible supplies. Guo quickly came to understand the need for compatible supplies that were consistently reliable and fairly priced. He learned what production and quality-control elements were required to consistently produce a quality compatible supply.

In 2001, the work involved in caring for the increasing number of satisfied wholesale buyers of quality compatible supplies was putting pressure on Guo’s day-to-day servicing of printers and copiers. He turned to Kwok, a long-time acquaintance, for help with his Web page. Kwok was working for a large company in the IT department. He’d become frustrated seeing IT employees in America being replaced with outsourced employees located in India, Pakistan, and other Asian-based telephone information companies. Kwok took his IT, organizational, and marketing skills and joined Guo to create E-Toner Mart.

Together, Guo and Kwok had a strong foundation to create both an importing and local servicing company. It was the best of both worlds. Guo’s hands-on familiarity of how the cartridge must interface with the printer was extremely valuable. It was easy for him to identify and rectify any problems that were found. Kwok was able to build the E-Toner Mart Web page. He regularly updates pricing to maximize the savings potential for customers. With their personal partnership in the remanufacturing plant in China, both men have ultimate control of what the company sells in the United States.

“It is the perfect combination,” explains Kwok. “We decide what products are going to be manufactured each day. We’ve made the decision to quality test every cartridge before it’s boxed and prepared for shipping. We insisted on our plant earning its ISO9001 certification. We schedule our shipping dates for containers, so we always have enough product on hand to meet our clients’ needs.

“We’re currently selling in China as well as in North America,” continues Kwok. “Our ultimate goal is to expand into Europe and South America. When you have a quality product, it’s easier to achieve repeat sales. We appreciate the loyalty and referrals our customers have extended to E-Toner Mart. Our customers understand the more we sell, the higher the quality we’ll be able to provide. Additionally, our list of available SKUs will continue to expand.”

Kwok and Guo’s hard work and commitment to 100 percent customer satisfaction has enabled E-Toner Mart to grow and prosper in a very competitive market.

Kwok adds, “We want to thank all of our loyal customers who have enabled E-Toner Mart to double its growth pattern over the past few years. We look forward to partnering with new wholesalers who want to provide their customers with quality compatible ink and toner supplies at value-added pricing.” To find out more about the wide range of quality compatible and OEM products and the savings E-Toner Mart can offer you and your customers, contact Kwok. u by Ronelle Ingram

Contact Information

E-Toner Mart

1718 Potrero Ave., Suite A

South El Monte CA 91733

phone: 800/716-8300 or 626/279-9292

fax: 626/279-9782

Website: www.etonermart.com

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