enx magazine

Has anyone in your office ever said “Sorry, we don’t carry that” to a potential customer who inquires about buying a paper creaser, folder or burster? How about supplies for their shredder? Or a binding machine or laminator? Every time your customers are told “No” they must seek out another vendor to meet their needs. Are you willing to take the chance that the new vendor will also be able to meet their copying / printing / scanning and fax needs, too?

Niche Equipment allows you to offer an extensive line of office convenience items without the cost of demo equipment, quarterly quotas, extensive training cost or the need to carry inventory. It is an easy way to advance your product line and sales opportunities.

Niche Equipment, a part of RVB Enterprises, Inc., was founded in 1998 to assist manufacturers in the representation of business machines to the BTA channel of distribution. In 2003 Randy Hoyle purchased Niche Equipment. “I was working as an Operations VP for a Fortune 100 Insurance Company and got tired of being transferred around the country. The Chicago area is my home, so I decided to invest my money and experience through acquisition of a unique business.”

Niche provides marketing and technical support for office machine products to the business machine channel dealer. It is a cost-effective vehicle for manufacturers to approach and expand the machine dealer channel. In addition, Niche offers dealers knowledgeable and experienced staff to assist with product selection based on their customer’s needs and the application.

The ever changing business model of today’s office equipment dealer requires you to be able to sell more to each client. After your customers copies it, faxes it, or scans it, then what are they going to do with the paper? The answer is to fold it, tab it, shred it, or laminate it. Or fold / insert it and make a booklet for a presentation. That is where the opportunity lies with products that Niche Equipment offers. This opening allows you to provide an expanded array of additional selling opportunities without any additional inventory costs or quotas.

Sounds too good to be true? Niche Equipment is one of the best-kept secrets in the industry. If you are unfamiliar with the equipment available for a special application your customer has, Niche’s sales staff will provide you with all you need to make a proposal to your customer. They make you look good by allowing you to meet all the needs of your customer.

Niche offers Muratec MFPs and faxes in Illinois as well as Samsung products nationwide and other color printer products. Niche Equipment is the exclusive distributor and importer of Rexel brand shredders. They also distribute parts internationally for Wilson Jones and Rexel brand shredders.

Service, parts and technical support are always a part of what you get at Niche Equipment. A monthly newsletter is available to you for specials and product updates via email.

Logical extensions of the copier sale are the paper shredder and booklet maker. For a few more dollars per month, these needed business tools can be added onto the new equipment lease. Your dealership is establishing its presence as a true total solution provider, and keeping out other vendors who may try to take away some of the business you are currently controlling.

Identity theft is a hot topic. We all face a liability if confidential information is taken while it is in our possession. This translates into opportunity for the dealers. Customers who were shredding before are now shredding more, and customers who were not shredding before are now required to do so. Customers are replacing either old shredders due to higher security needs, an increased workload or are purchasing them for the first time. Niche also has a GSA contract in which their dealers can use when selling to the military or federal offices.

Think of how your clients are using the new color equipment you are selling to them. Many are making their own brochures and presentation material. If so, your clients may need a creaser, binding machine, booklet maker or the ability to laminate. Niche Equipment provides you with the ability to sell a wide variety of products including coil, velobind, comb, wire and thermal tape binders. Additionally you can sell pouch, roll and wide format laminating equipment.

Niche focuses it’s efforts on services that include providing your sales staff with the product information they need to close the sale. They provide a wide array of advertising material and pre-made templates ready for you to insert into your dealership’s personalized information. In this way they ensure each dealership is properly prepared to capitalize on all the business equipment opportunities available to them. Niche also sponsors service / technical training for their dealers in the local area.

It’s website, www.nichee.net, is easy to navigate with photos and descriptions of products ready for you to immediately offer to your customers, or buy for your office. Paper cutters, comb or thermal binders, bursters, paper folders, booklet makers, laminators are only a few of the many products that can easily be added to your office equipment dealer’s arsenal of products. Niche provides you the ease of doing business with a service oriented company that offers multiple lines of equipment that are the perfect augmentation to what you are already selling.

Niche will help you expand your selling without the need for costly dealer contracts, inventory, quotas or long term buying commitments. You can use their Web site as your selling catalog or they will send you a catalog of their machine lineups that is a useful reference and sales tool. Imagine if you could add on an office or personal shredder, or other piece of specialty equipment to 25% of all your current sales.

Purchasing is easy. Blind drop shipping is available, so equipment is delivered without additional freight costs. Niche accepts Visa, Master Card and American Express to help you easily and quickly purchase any of its products. Credit terms are available.

Centrally located in the greater Chicago area, local dealers are invited to bring their clients to Niche’s showroom, which displays a wide variety of the products you can offer your customers. Allowing the customer to use the various folding machines and other equipment can help them make their decision and seal the deal. Niche also offers periodic technical and sales training to their dealer network.

Niche always welcomes input from their dealers. If there is a product or supply you need, Niche will research the availability and may add it to their regular product line. Owner Randy Hoyle believes, “A large part of our success has been accomplished by listening to our dealer customers and providing them with the products, training and supplies they need. Our strategy is to be a working partner with our dealers.”

Niche Equipment offers a unique and independent national representative organization dedicated to the sales and marketing of office equipment and it’s subsequent supply stream to the business machine dealer’s channel. It supports the channel of distribution for select office equipment and product organizations that desire the highest caliber of support available, in the most effective manner. President Randy Hoyle reiterates, “Niche’s goal is to be more knowledgeable about the products we represent than the manufacturer, and have more empathy for the dealer and their sales and service situation than any one-product manufacturer. We look forward to being able to help them increase their profitability by providing the products, service and supplies that will help the dealer grow their business.”

There is a niche in the market place for you to sell these products. You can meet the need through Niche Equipment.u by Ronelle Ingram

Contact Info:

Niche Equipment

1765 Cortland Ct. Suite I

Addison, IL 60101

Toll Free: 1 877 - 44 - NICHE

Telephone: 1 630-629-9220

FAX: 1 630-629-6790

www.nichee.net

E-mail: info@Nichee.Net

Profile Archive Issues

2004