enx magazine

“I like to say that we are an extension of a customer’s purchasing department,” Bongar says. “Instead of having somebody in your purchasing department spend hours on the phone looking for used equipment, we set up your company profile in our database. We know exactly what you are looking for. Your I.C.E. rep will contact you by phone, fax or email when we receive equipment that meets your criteria.”

Andy continues, “By customizing our contacts to your specific needs, we eliminate unnecessary calls or emails offering equipment you do not normally carry. Our reps always welcome calls or emails requesting any type of product you may need. All of our inventory carried in our three warehouses are cross-referenced in our database for immediate access. One call does it all. When our rep does an equipment search, all of the copiers located in all of the I.C.E. warehouses are immediately accessible.”

“Our strong suit is catering to our dealers’ specific needs,” states Peter Resnick. “We provide a documented quality control from the moment we receive the equipment. Each machine immediately goes through a strict inspection and audit process upon arrival. We document the cosmetic appearance of each machine. A scratched or yellowed panel is noted. The mechanical condition of ‘paper passed’ or a specific ‘code’ or ‘no power’ is recorded along with the current meter readings, accessories and serial numbers.”

Peter clarifies the I.C.E. process. “We accurately represent each machine with its own quality inspection report. You will receive the equipment in the condition that was agreed upon; no surprises. A long-term relationship requires honest open communication backed by over a decade of integrity. We offer extremely competitive pricing whether you buy one or one hundred items. Our goal is the long-term business relationship. If you do business with I.C.E. once, you will be back. We take care of our customers by delivering the products that were agreed upon at the time of the original sale.”

“In the beginning, we only sold high-end,” Resnick says. “The latest model, lowest-meter equipment—the best equipment that dealers needed to find. We made a name for ourselves by filling the niche of being the go-to guys for hard-to-find equipment. Our customer service was at a much higher level than any other wholesale distributor around.”

Andy adds, “Currently, we have expanded our offerings. Our customers include the dealer who needs one or one hundred economically priced used pieces of equipment. We continue to expand our international business. Containers and trailers are filled with machines bound for the Asian and South American markets. Through the years we have gained international shipping expertise. We have shipping and freight forwarding contacts that provides the buyer with a confidence and ease of doing business with I.C.E.”

Peter states, “One of our most successful marketing strategies is the word of mouth endorsements we receive from our current clients. When it comes to international transactions, trust is the number one selling advantage. Our loyal customer base, established over the past ten years, is very helpful in growing our international and domestic clientele.”

You can depend on I.C. E. to be the company you can trust to have the knowledge, equipment, economical freight forwarding contracts, logistical knowledge and company structure to maximize the copier dealers’ profitability when buying used equipment.

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