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(Example:  charge for the analysis)  

The overriding benefit, however, is the fact that the close rate, when a workflow analysis is used, is almost twice that experienced when it’s not.  In addition, the average order size is significantly higher.    

Picture increased order rates for increased order sizes with little or no incremental investment on your part and you’ll come to see a true workflow analysis as the best strategy to gain market share in the midst of otherwise gloomy economic news.  

Lou Slawetsky is the CEO of Industry Analysts, Inc.  Industry Analysts, Inc., is a marketing and management consulting firm for the office automation industry. Much of the company’s research and testing results can be viewed on their web site –www.industryanalysts.com.

The Time Is Right For Workflow Analysis Tools  pg1  pg2  pg3  PRINT WORD DOCUMENT

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