enx magazine

Good tradeshows afford dealers a real chance to meet key industry players and business-altering solutions all in one venue, over a short time period. Here’s where you’ll find real-world advice on how to make the most intelligent purchasing decisions, how to implement the best business solutions, or more importantly, how to avoid costly business mistakes. Interested dealers can find a step-by-step process to either become the complete solutions provider, or arm themselves with the best tools to result in more profits for the taking.

With the channel’s ever-expanding changes, including an array of innovative MFPs, masses of document software solutions, wireless technologies and other networked methodologies now offered in the market, competition remains fierce. For some of you who have a broader vision to expand your business, you’ve learned how to turn over every leaf, if you will, to find fertile new ground. You deserve kudos. For other dealers, resellers and VARs, of which there are many, who still need answers to their questions and seek to learn the “turn key steps” to reigniting their business, you’re likely asking, “Where best can I find this?”

In my opinion, from raking a good tradeshow. This is where events like ITEX shine.

ITEX is a leading industry show where most areas of document imaging converge to offer the best industry information found to date, aiding document imaging providers in their quest to broaden their business. Today, with the ongoing changes in the channel, the cutting edge information found at a good tradeshow (including manufacturers exhibiting the latest advancements in document technology), are important means to remain proactive and “in the loop” on trends in the industry. Basically, when dealers seek to layer more value-adds for their customers’ choosing, here they can get “grounded” from show seminars which open their minds to today’s technology-savvy business world.

Benefits at a Glance

First, you can experience the learning curve phenomenon that tradeshows bring to a condensed setting and short time frame. Here’s where you’ll find all those up-to-the-minute strategies found in high powered education tracks. ITEX’08 has some of the best mindshare in the business, with experts leading specially designed classes to help you formulate a better business model for increasing your profits. ITEX’s upcoming Power Hour sessions next February will consist of six categorical education tracks, each with a variety of topics. Track categories include: Business Management, Sales & Marketing, Managed Print Services, Document Management (capture/workflow), Innovative Technology, and Service. Class topics include Repositioning your Company for Solutions Success, Striking a Balance in your A3 & A4 Product Portfolio, How to Implement a Successful Print Management Initiative, and the Benefits of Technician Specialization, among dozens of others.

The 100,000 sq. ft. show floor at the Las Vegas Convention Center will be the platform for more than 250 vendor exhibitors, including Oki Data, Xerox, Konica Minolta, Ricoh, Sharp, OMD, Panasonic, Printfleet, MWAi, Katun, LaCrosse, HP, Digital Gateway, FMAudit, Jamex, MKG, Samsung, Structured Web, Synnex, NER, Precision Roller, ECI2, Parts Now! and Kodak, among other notable providers. New for ‘08 is an expanded show floor that will include a wide format pavilion sponsored by BERTL, as well as ECM Connection sponsoring an enterprise content management center and email station. A number of

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