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Niche Equipment  Niche Equipment has carved out a unique niche in the
office equipment and supply market. “Our aim is to
increase the reseller’s profitability on every product
sale, Managed Print Services agreement, facilities
management opportunity as well as adding a new talking
point on each client interaction,” explains Niche owner
and president Randy Hoyle. “By having immediate access to
a full line of boutique products, Niche enables the
reselling-servicing dealer to say yes to sales and service
of common business related items found in every office.”
(from left) Randy Hoyle, Wally Jones, Ryan Beckwith, Mike Pitts Randy continues, “Have you ever asked yourself, what happens to all the copies that your customers make? Are they going to scan it, fax it, fold it, crease it, insert it, laminate it, cut it, tab it, pressure seal it, make a booklet for a presentation or shred it? Whatever your customer’s needs, you can sell them equipment to do the job more efficiently and more cost effectively.” “Our goal is to be more knowledgeable about the products we represent than the manufacturer. We have more empathy for the dealer and their sales and service force than any one-product manufacturer. We work with dealers across the country who are experts in the sales and servicing of copiers, printers, mailing equipment, MPS and document handling. Often their sales, service, supply or purchasing staff are looking for guidance and assistance when it comes to selling and servicing auxiliary business equipment.” “Niche personnel will assist your staff with the product knowledge, selling techniques, needed parts and supplies. The more knowledge your sales team has with the product applications and limitations, the greater your opportunities for making additional sales. When the dealer’s sales staff is able to suggest a specific piece of equipment to fulfill their customer’s need, long term clients are created.” Top selling Niche Products: a National Distributor of Samsung Copiers, MFP, Fax and Printers  a Sharp MFP Open Line Distributor a National Importer/Distributor of Dynamo Shredders Rocky at ext. K-9 a National Importer/Distributor of Roto Shredders a National Distributor of Folding Machines, Folder Inserters, Pressure Seal Folders, Paper Cutters, Booklet Makers, Binding Machines, Envelope Printers, Laminators, Tabbers a OEM Parts and Supplies for all products sold “Niche offers Sales Guides to help direct the sales person through the customer interview questions. This establishes your sales rep’s product expertise as well as helps them identify the best type and size of equipment for the customer’s application. Our Niche trained product specialists are available to provide telephone sales and service support. The Niche web site www.nichee.net provides password protected service manuals and parts list. You can also sign up for Niche’s monthly e-newsletter which offers sales and service tips, industry news and product specials. At Niche we extend volume purchase discounts and special manufacturer offers directly to our resellers.”    Centrally
located in the greater Chicago area, local dealers are
invited to bring their clients to Niche’s demo room which
displays a wide variety of the products they can offer
their customers. Local dealers are welcome to will call
their purchases. Niche also offers periodic technical and
sales training to their dealers in their new training
center.“Niche works closely with our resellers,” says Randy. “We encourage our customers to express their needs. If there is a piece of equipment or new product that our reselling dealers are looking for, give Niche a call. Our professional buyers will research the product. If it is a correct match for our product line and fulfills our reseller’s needs, Niche may be able to include it in our ever-expanding line of product offerings. Our goal is to always add value to our reseller’s arsenal of products. Niche also provides a cost-effective vehicle for manufacturers to approach and expand the machine dealer channel.” “Our newest product addition is the Dynamo Shredder Line. Niche Equipment is the exclusive US importer of Dynamo shredders. Using all steel gears, Dynamo Shredders have more features than any other brand of shredder on the market today.” Special Features of Dynamo Shredders • Auto power save for lower energy use   • Patented waste rack holder to maximize waste volumeand reduce dust • Patented diagnostic recording system to quickly troubleshoot problems • Patented cutting head to eliminate the need to oil • All metal gears are reliable, powerful and quiet • Large waste capacity 15 gallon to 64 gallon • National Security Agency Approved & included on EPL list for GSA sales • National network for authorized servicing dealers “Your first thought may be, ‘We don’t sell shredders’. Consider your client is dealing with HIPPA privacy rules. They requested hard drive cleansing software on their new copier. What about the sensitive information that is printed or saved to a CD? A logical extension of this copier sale is a high security paper and CD shedder. For a few more dollars per month, these needed business tools can be added on to the new equipment lease. Added Value Niche Services: a Technical Support on Samsung products a Technical Support on shredders from Dynamo, Roto, Wilson Jones and Rexel a Service and Parts Manuals for all equipment sold a Sales and Services Training a Niche Dealer Newsletter with special offers, tips and industry news a For easy viewing or downloads register at www.nichee.net Your dealership is extending their presence as a true total solution provider for overall security. You are also keeping out other vendors who may try to take away some of the core business you are current controlling.”
A similar extension of business can be made with the placement of new color equipment. When your customers make color brochures and presentation material in-house, they may also need binders, booklet makers or the ability to laminate. Niche offers superior selection and availability, fast delivery, blind drop shipping, competitive prices, marketing support, tech support, hardware training and superior customer service. Forming a new partnership with Niche is easy; you can start by calling Niche at 877-446-4243 or emailing us at info@nichee.net to obtain your dealer application and product information. Contact Niche Equipment 1765 Cortland Court • Addison, IL 60101 tel. 877.446.4243 • 630.629.9220 fax. 630.629.6790 website: www.nichee.net email: info@nichee.net |
