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Product Testing, Market Research, Training and Selling Tools for the Print Industry   Industry
Analysts, Inc. (IA, Inc.) opened in 1974 in
Rochester, NY. In 1994, IA, Inc. opened their
product test lab – Industry Analysts’ Technical
Services Division (IATSD) in Fairfield, NJ. IA,
Inc. offers manufacturer, dealer and customer
consulting services.Lou Slawetsky - CEO Andy Slawetsky, President The firm’s CEO Lou Slawetsky began his career selling office equipment for Xerox in the 1960s. His son, Andy, President of IA, Inc. also began his career selling Xerox, Ricoh, Savin and other brands in the 1990s. IA, Inc. focuses on the dealer/reseller channel and has provided training curriculum for manufactures and dealers. They are also known for an annual study that examines every aspect of the dealer’s world by dealer size, brand, etc. Topics include hardware, service and supply margins, sales representative productivity and compensation, workflow use, closing rates and much more. Over the past year IA, Inc. greatly increased their global footprint as their online bi-weekly newsletter, The What’s Happenin Report has increased its readership by over 500% in the last 12 months. This free newsletter provides readers with the latest in industry news, product offerings and articles written by IA, Inc. staff and well-known industry contributors from the US and Europe.  IA,
Inc. has several subscription-based products
designed to help sales people close deals. The MFP Reliability Comparison Tool: This tool is the result of over 50,000 MFPs located at customer sites. Nearly 300 service managers representing all major brands throughout the United States provide service data to us. We have built that data into a comparative tool that allows for the creation of comparative charts, helping the sales representative demonstrate areas where their brand is more reliable than that of the competition. This online tool is available through annual subscription. DMO: DMO is an online service that allows sales reps to review the competition as well as their own devices. A side-by-side feature lets sales people compare up to four machines at a time for either product specifications or “pros & cons” of each machine where we identify the strengths and weaknesses of over 1,200 printers and multifunctiona  l
printers. Besides hardware comparisons, DMO offers productivity analysis, product family test reports, photos, product video and a new solutions area that identifies solutions, what products they’re compatible with and what they do. Perhaps the best part about this service is that it is built and created by a partner that does not offer product awards, certifications, “stars” or anything of the sort. All testing is conducted at dealer locations and our partner is not beholden to any manufacturer, allowing them to freely identify not only strengths of the devices they analyze, but the weaknesses as well. IA Sales Dashboard: This fall IA, Inc. officially launched their IA Sales Dashboard app built for the iPad. This app helps dealers and manufacturers ensure that their reps look the most professional, give the best presentations and are the most memorable in the eyes of the customer. Rather than discussing digital technology only to give an analog presentation complete with paper brochure handouts, a paper proposal written from a paper price book and lease rate sheet, our clients can take it to the next level, pulling up digital brochures, showing professionally developed videos and even signing the deal right on the iPad. The app works with virtually every brand and allows you to ensure your sales team has every possible item and service your company offers at their fingertips 24/7. It’s fully customizable and simple to use and will take your sales team’s presentations to the next level.  The
Office Products Analyst (The OPA): The OPA is the
longest running continuously published publication
in the office equipment industry. For over 20
years IA, Inc. has provided readers with customer
survey results for copiers, MFPs, printers as well
as dealer studies, reviews from shows such as On
Demand, DRUPA and others.  Custom
Testing: IA, Inc.’s test lab runs proprietary
testing for clients from within as well as outside
the industry. Our boutique services allow us to
offer a wide variety of testing including ISO ink
and toner yield testing, image quality analysis,
product reliability analysis, competitive hardware
and software comparisons and virtually anything
else a client may need. We often exist to verify
vendor claims and as an independent third party
firm, IA, Inc.’s tests and analyses add value and
credibility to their customers’ claims. Our lab
has worked with virtually every manufacturer at
one time or another and tests everything from
imaging devices, software, scanners, solutions and
more. For more information, contact Industry
Analysts, Inc. .Contact Info: Indutry Analysts, Inc. 50 Chestnut St Rochester, New York 14604-2318 tel: 585-232-5320 fax: 585-454-5760 website: www.industryanalysts.com |
