Royal Imaging International
Royal
Imaging International is a full line wholesale distributor of
consumable imaging supplies. Royal Imaging has a dynamic four
decade history of distributing supplies for copiers, fax
machines, duplicators, and laser, ink jet, thermal imaging and
dot-matrix printers, offering truly one stop shopping. Royal
Imaging offers an extensive line of OEM and compatible
products.
Tom
Ghyczy, CEO, explains their successful business model. “Royal
Imaging International has enjoyed lasting reputation for
revolutionizing the customer experience. All of our sales
associates are considered to be customer service managers.
Each has years of experience, a deep knowledge of the industry
and the products, and most importantly, all are empowered to
solve customer problems. In an industry that is notorious for
hiring untrained order takers, Royal Imaging has turned the
business model upside down. Those closest to the customer have
the most authority and autonomy. The customer’s time is not
wasted with endless delays for supervisor approvals, cross
referencing alternative products or checking on product
availability. Our associates are willing and able to do
extraordinary things to support the needs of our customers. It
is this ongoing relationship that creates a true long-term
partnership.”
Tom Ghyczy,
CEO
When contacting Royal Imaging by phone,
the caller will always be greeted by a live person at the
other end of the line. Emails and online orders are handled
immediately. The Royal Imaging business model is built around
same day shipping of all orders placed by 3:30PM Pacific Time.
This includes blind drop shipping. Most Managed Print Services
dealers are limiting the inventory they stock in their own
warehouse. They also try to minimize the amount of inventory
that is pre-sent to those clients with MPS servicing
agreements.
By partnering with Royal Imaging for all their supply needs,
MPS dealers rely on same day blind drop shipping of a full
array of
needed products to their MPS clients.
Gene Fontana, EVP
By stocking a mixture of value added
monochrome and color compatibles, remanufactured products, and
OEM supplies for copiers, laser printers, inkjet and thermal
ribbon products, Royal Imaging enables retail servicing
dealers to provide just one Purchase Order to cover the full
array of their supply purchasing needs.
Led
by long time Purchasing Manager Arlene Emanuel, Royal Imaging
excels in acquiring needed products at exceptional pricing.
Industry knowledge, extensive buying contacts, large volume
purchasing power and expert negotiating skills enable Royal
Imaging to pass on attractive wholesale pricing to their
reselling dealers. Special product requests are welcome. “We
will do everything possible to follow-up on special product
needs for our customers. Our four decade history of
relationships within the industry
allows for a wide range of contacts. Our goal is to provide
one stop shopping for our resellers. Many new and long
established customers depend on Royal Imaging to attain hard
to find products. With the growth of Managed Print Services,
our dealers know they can count on us to source obscure
products to fulfill all their supply needs.”
Arlene
Emanuel, Purchasing Manager
Recently,
Royal Imaging and its sister company, Image Works, have merged
as one entity. Founding partner of Image Works, Gene Fontana,
explains the recent change. “For the past ten years both
companies had a close working relationship. We shared the same
building in Chatsworth. The decision to officially merge the
two companies was a practical and economical business
decision. As one cohesive unit we are able to decrease our
overhead which enables both companies to offer greater value
to our customers. Our improved efficiency is passed on
directly to our resellers. The joining of the two wholesalers
was virtually seamless to our customers and employees since it
was a formal business transaction among long time working
partners. Both web sites are still fully functional,
therefore, users can still place their orders online through
www.Image-Worksinc.com
which offers 24/7 real time inventory. We look at the new
partnership as being able to offer all of our customers more
of a good thing.”
Gene Fontana
now serves as Executive Vice President of Royal Imaging. The
new position has not changed Gene’s
commitment to his hands on approach to serving all the Royal
Imaging customers. “I still get to the office before 7AM each
morning. I answer phones, take orders and visit the warehouse.
The closer I stay to our customers the more we are able to
provide the products and services that are requested. We will
continue to adapt to the changing needs of the customers. We
constantly focus on making sure that once the order is placed,
the ultimate delivery to the buyer or user is fast and
efficient. Our commitment to the reseller and user continues
until the cartridge is empty.”
Gene
continues, “Royal Imaging stands 100% behind every product
that we sell. We can offer this 100% guarantee because of the
superior products we offer. Our compatible and remanufactured
products are filled with the highest quality toner from
manufacturing facilities that follow the guidelines of ISO
2000, 2004, 9001 and 14001. We make sure the products Royal
Imaging offers provide superior image quality and outstanding
page print yield. We also require ongoing testing and
certification that all of the supplies we sell provide a clean
working environment within the equipment enabling full
Preventative Maintenance servicing yield. As MPS agreements
increase, the serving dealer is ever more aware of the need
for extended page and servicing yield. Value added wholesale
pricing requires attention to all aspects of the products
being offered.”
In many ways the Royal Imaging business
model is especially suited to the MPS dealer. “We have been
offering an extensive line of value added compatible copier
and printer products since our inception in 1979. We
understand the required processes to evaluate a wide range of
products. We have knowledge and long term buying relationships
with dozens of manufactures and distributors. We have the
connections and open account relationships to locate and
purchase almost any needed product immediately
after a customer expresses a need.”
Royal
Imaging only sells wholesale. They never compete with their
resellers. Wholesale pricing online is password protected for
security. To join the family of Royal Imaging’s satisfied
customers, a short credit application needs to be completed.
Once your credit has been approved, net 30 day payment can be
requested and credit card payment is always available.
Royal Imaging offers periodical online
special offerings and emails announcing product specials and
other useful information. Their goal is to maximize your
buying power through special promotional discounts, bundle
product savings and free shipping on select items. When their
purchasing department is able to negotiate a special deal, the
savings are advertised and passed on to their resellers.
Royal Imaging’s full line catalog offers
specific brand name and compatible options. The 150+ page
online catalog offers easy cross references, as well as
compatible models that use each product. This is especially
helpful to MPS dealers who have a wide variety of equipment
and models for which they must provide supplies. Servicing
dealers are always trying to minimize the number of individual
products that must be inventoried for a customer’s MPS product
agreement. Easy access to the cross reference of supplies and
models enables dealers to identify appropriate makes and
models to use in their MPS program effortlessly.
Tom Ghyczy, Gene Fontana and the entire
staff of Royal Imaging International invite all ENX readers to
visit them at ITEX 2011 March 22 - 23 in Washington DC in
Booth 531. They look forward to meeting you face to face and
discussing your supply needs. They encourage you to call
877-898-9845 or email
sales@royal-imaging.com with your supply needs. A
friendly, knowledgeable rep will be able to answer your
questions, take your order and ship your needed products the
same day.
Contact Royal Imaging International
8936 Comanche Ave.
Chatsworth, CA 91311
877-898-9845 • 818-407-0452 tel
818-407-0389 fax
Email:
sales@royal-imaging.com
www.royal-imaging.com
www.image-worksinc.com
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