|
Top
5 Reasons Service Resists MPS
Despite many organizations’ HUGE success in MPS, there are
still companies that have not quite made the leap to this
business model. I don’t believe it’s that service leaders,
or ownership, are not willing to make the transition;
rather they simply get caught up in over-analyzing and
planning for all the possible scenarios, which results in
“paralysis by analysis.” Many of the concerns are valid;
however, there comes a point when one has to take a
calculated risk and execute the plan. When executed
properly, the financial rewards are worth the risk. There
are many reasons or “justifications” for not making the
leap. Below are the 5 most common reasons for such
hesitation.
1. Not clear on the financial
benefits.
From a support standpoint, it is
easy to get comfortable in supporting your existing
customers and business model. In most cases, the staff is
trained and competent supporting your existing business.
If the department’s current profitability is good, why
make the change? As a service professional you might be
asking yourself, “What’s in it for me, or my department?”
The reason for the change and the major benefit to
MPS is an increased service margin. This margin should be
60%+ and will enable your company and department to grow.
For established organizations you are just adding to a
core competency of servicing your clients. Your department
has the infrastructure in place and MPS will allow your
company to be further integrated into existing accounts
and gain new business. Not to mention your organization is
already the preferred provider for many of its clients.
2. How can I technically support all of these
different makes and models?
This is a very
valid question. First ask yourself, “What are the current
makes and models your organization is competent in
supporting?” Are there similarities? There are many
similarities in makes and models and you might be
surprised that your team is already supporting some of
these products. The image and mechanics are similar,
although I’m not saying they are the same, but the
workings of these print devices are comparable. You would
also be amazed at the available service documentation
available on the web for even the “odd ball” printer.
Consider creating an ongoing technical database of service
manuals, schematics, parts diagrams, and supply lists for
popular devices within your accounts for your technicians.
Many of the parts suppliers have this information readily
available and they might provide training.
If you
are not supporting HP or Lexmark today, this is a must. I
am amazed today at how many other manufacturers are
providing parts and training support for HP and Lexmark
devices.
3. Not sure how to get parts and
supplies?
Again, this information is
available online and you might already be sourcing your
parts from qualified providers i.e. Katun, Parts Now,
Metrofuser, or Depot International just to name a few. A
reputable vendor should be able to provide you with a list
of high mortality items for specific devices to further
enable your organization to prepare for potential needs.
When considering a source for parts and supplies a
qualified vendor can drop ship items to various locations
in case of an emergency or for a specific client need.
4. Fear of changing the service delivery
approach.
One of the keys in an effective
MPS program is keeping your labor costs under control. A
client-facing help desk is a fantastic way to control your
labor and your travel costs, and can lead to a quicker
response time for your customers.
The client/tech
relationship is vital in servicing a customer’s MFD needs
because your technician is in front of these customers
more frequently. These products typically have higher call
durations and lower mean time between failures. Even
though MFDs today are much more reliable than those in the
past, printers still have lower call durations and
typically produce higher image counts between service
calls; which means your technician is not at these units,
or with the customer, as often. I am not inferring that
the client/tech relationships are not important
(especially with major accounts). But any time a service
call is avoided by resolving the issue over the phone, it
results in a faster uptime and a lower cost to service.
5. Collecting meter reads manually.
It is no secret that an electronic means of data
collection is a must for an efficient program. And no
question there are great systems out there to help dealers
accomplish this, but there will be times when you will not
be able to electronically collect reads for all the local
devices. Unfortunately in these cases, meter collection
has to be done manually. The more printers you get under
contract, the more you increase the likelihood of manual
intervention. The key to this scenario is keeping your
labor cost down by not sending your highest paid
technicians, or other high paid employees. Consider
sending an entry level technician or lower paid admin
person to reduce this expense.
It is not too late
to get on board the MPS train to success. Don’t wait too
long though, or your MPS competitor is going to start
taking your accounts.
Ken Staubitz is a service
consultant with Strategy Development Ken has over 14 years
of experience in all levels of service operations and MPS
service structure. Ken was formerly with Modern Office
Methods (MOM) in various service and operational roles,
most recently as MOM’s director of client services
overseeing a service operations and management staff of
more than 60 employees. Ken served on the Lanier Dealer
Advisory Council and was an E-Automate Service Committee
member. He can be reached at
staubitz@strategydevelopment.com or (513) 200-2169.
|