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Areté Office Supplies
Being the Best You Can Be!
The Greek word Areté roughly translates to the
English word virtue. In common usage it extends to
the total human experience of being the best you
can be. In daily practice it transcends to a
person achieving their highest effectiveness. This
is gained through strength, bravery, knowledge,
virtue, integrity, tenacity and wit. The ancient
Greeks understood the world is a place of conflict
and difficulty. They also believed that human
value and meaning is measured against individual
effectiveness in this world. With these noble
virtues in mind, Reed Maguire Jr. founded Areté,
the number one choice for buying and selling your
surplus office supplies.
 Reed Maguire, Jr.
learned the intricacies of the surplus supplies
business as a telemarketer, one cartridge at a
time. He instinctively knew success was built on
trust and integrity. Both the buyer and seller
must represent their needs and products in a
truthful, straight-forward manner. Absolute
knowledge and trust is crucial in completing a
successful transaction. After building a strong
foundation of industry data and compiling a vast
database of buyers and sellers, Reed Maguire
founded his own surplus supply business in 2002
with his personal pledge to live up to all the
integrity encompassed in the lofty name he chose
for his company. Ten years later the Areté team continues to live up to the standards set by Reed a decade ago. In person, on the phone or even through email, the humanity of the entire staff shines through. Each understands that personal contacts, record keeping and memory are required to connect the dots between buyer, seller and end user. Technology can only go so far. A decade of personal contacts, recall and long term relationships provides a firm foundation for future business dealings Reed’s natural personal charisma, disarming charm and hard work ethic has extended the scope of Areté to include parts, chips, PM kits, developer, toner, laser and inkje  t products. They also offer several
additional products that extend the usage life of
some of the surplus supplies being offered. Areté
web site http://web.me.com/Aretéoffice. (Please
note, there is no www in this Web address),
provides training video and other instructional
material to help train users how to re-set imaging
units and fusers. Isabelle - Customer Service Areté has earned the ongoing business support of distributors, wholesalers, importers, and manufacturers who increase their profit margins through the use of genuine OEM products acquired from Areté. These same dealers take part in Arête’s buyback program which enables the selling or trading of surplus products back to Areté. The buyback program is well established, fair, and seller-friendly. Freight costs are pre-paid from the seller to Areté. Proceeds can be credited to the seller’s account, given as a credit to a pre-registered credit card, PayPal account or sent by check. Anyone with surplus supplies to sell is encouraged to email a complete list of items to reedm@areteoffice.com. When appropriate, please include expiration dates and any external carton irregularities or marks. An Areté buying specialist will respond promptly to your inquiry. The growth of managed print services has greatly expanded the need for dealers to buy a wide variety of supply products that will be used as part of their MPS agreements. Those buying from Areté quickly  discover they can acquire genuine
OEM supplies and consumable parts at a lower cost
than buying compatibles on the open market. Areté
will also purchase orphaned supplies that MPS
dealers find at their customer’s sites. Terri - Office Manager As dealers change out obsolete hardware, remove no longer needed equipment or replace equipment with high operating costs, the supplies formerly used by this equipment can be sold or traded to Areté. Areté’s knowledgeable staff and cross-reference information enables dealers to buy lower priced cross-over products that are useable in a variety of makes and  models. This is
especially helpful to dealers who are new to the
MPS world. Areté’s helpful staff will help guide
them through the supply needs of multiple makes
and models of equipment that are now covered under
the dealer’s MPS agreements. Paul - Warehouse Manager Owner Reed Maguire explains, “Areté offers an extensive line of all current major brands of products. Areté also stocks or has access to legacy supplies and hard to find color toner and developer. We encourage our dealers to contact us when they are looking for a hard to find copier and printer supplies. Areté has an extensive list of domestic and overseas suppliers that have access to a broad range of first to market, popular sellers and legacy products.” “The nature of the surplus business creates a very fluid inventory. When an OEM is on a back order status of a popular product we immediately are inundated with orders. If a large major account turns in hundreds of machines and Areté is offered a great buy on a large amount of supplies, our buyers are offered online price reductions including our periodic Blow-Out Sales, Inventory Specials or Name Your Own Price options. We encourage our buyers to visit our web site http://web.me.com/Aretéoffice on a weekly basis to take full advantage of these ever changing purchasing opportunities.”  Reed continues, “Areté offers a full variety of
freight options, including same day shipping,
blind drop shipping, overnight, 2nd day or
standard freight. We also offer drop shipping for
many retail supply websites. Dealers are
encouraged to use the resources of our large on
hand inventory to fill the orders of their
customers.” “Areté has been a Green business from our inception. The buyback program keeps thousands of pounds of waste out of our landfills. Additionally our consistent lower than wholesale pricing increases the dealer’s profit margins. Using our drop shipping program reduces freight cost and lowers the use of fossil fuel. Our specially developed chips allow our customers to use Konica Minolta supplies in place of hard to obtain Oce/Imagistics supplies. These chips can also be used to prolong the life of Konica Minolta imaging units.” “Areté also offers an extensive line of USA made premium quality compatible laser printer products at extremely competitive pricing. Our knowledgeable, long term staff and creative purchasing department produce a lower overhead base than many other larger enterprises. Our personalized customer service enables us to understand the needs of our customers. Areté has the ability to quickly make a decision to buy or sell products. There is no need to request authorization from corporate headquarters that are thousands of miles away in a direct time zone. Areté has the ability to actually talk to our customers and respond quickly to emails. We immediately take care of the needs of our clients.” “Superior customer service is our number one goal,” Reed says with passionate sincerity. “We go above and beyond to ensure our customers are completely satisfied. We get to know our customers and send out lists periodically of items they have purchased in the past and may have a need for in the future. From the first point of contact to delivery, to following up with courtesy calls, we truly care about our customer’s complete satisfaction. We also enjoy very close relationships with our customers that allow us to gather inside information that helps our customers avoid potential problems and save money supporting and maintaining the equipment they have in the field.”  Whether you are buying or selling products, Areté is committed to sharing their philosophy of strength, bravery, knowledge, virtue, integrity, tenacity and wit to achieve tangible results. Allow Areté to share their vision of human value and individual effectiveness through your ability to buy and sell surplus supplies with the highest level of quality and customer service. Contact Areté Office Supplies 146 Martinvale Lane • San Jose, Ca 95119 408-225-5410 • 408-225-5582 fax http://web.me.com/Areteoffice/bestsuppliesvalue4u/HOME.html (Please note, there is no www in this Web address) email: reedm@areteoffice.com |
