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Are
you Running Service or Is Service Running You? - Part IV
The
Value of Good Parts and Dispatch Managers
I’ve been very fortunate to have had the
opportunity to work with many outstanding office
equipment dealers in my career. This is the fourth
installment of the series of articles developed
based upon many quality practices these dealers
use. Most of what I discuss here is not
necessarily new information, but I’ve seen the
same common problems in varying degrees in almost
every dealer. With this in mind I’d like to
highlight these common areas of concern and offer
suggestions on how to solve the often-complex
nature of running service.
I’m often amazed
when visiting dealers at the apparent
misunderstanding of how their parts manager and
dispatchers affect the overall function and
efficiency of their service departments. Both of
these individuals are absolutely critical when it
comes to the customer’s perception of their
businesses and a significant share of their
service department’s manpower requirements.
Technology such as wireless dispatch has done a
great deal to improve the overall accuracy and
productivity of the technician’s interface with
dispatch. But even with wireless dispatch you
cannot overlook the value of the dispatchers and
how they influence the customer’s perception of
your business.
Customer Care
It goes without saying that the individuals
that interface with your customers can make or
break much of the relationship with your company.
After the salesman is long gone, the primary
contact with your business will be when the
customer calls in for service or supplies. It is
of the utmost importance that these individuals
interfacing with these customers be trained in
customer service skills and understand the
significant role they play in your organization.
Technicians know that much of the customer’s
temperament when they arrive will have been
already determined by how the dispatcher dealt
with them at the time they placed their service
call. Diffusing an angry customer can go a long
way in assisting your technicians to put final
closure on the problem the customer is having.
Having all the information about the customer’s
situation is also key to their ability to
empathize with the customer’s situation. Each
interaction should be carefully documented, not
only for the benefit of the technician, but also
for the benefit of all involved. Knowing why the
customer called, their state of urgency, the
current call load, and who can best solve their
problem can all be information gathered and
correlated by dispatch. It becomes obvious then
that any time and training investments made in
your dispatchers, making sure that they know how
to handle your customers, how your automation
software works, and if appropriate, how to
effectively keep your technician’s priorities in
line with the customers, is money well spent.
A good dispatcher can take advantage of the
fact that they know where the technicians are and
where they are needed and use that to reduce wait
time by your customers. GPS and proper territory
assignments are additional tools to improve this
effectiveness. They can also reduce the amount of
wasted tech time by ensuring the technicians are
where they are supposed to be. Depending on your
basic territory structure, having them familiar
with your geography can be helpful in their
decisions about which tech can get there the
quickest from their current location. I also
believe it is to everyone’s advantage to rotate
technicians into dispatch, so they can understand
what goes on in dispatch and what dispatchers have
to manage, as well as putting dispatchers in the
field with technicians for the same reason. Both
can learn a lot from each other and the experience
will make them better at their jobs.
Parts Logistics
Good parts
and inventory control managers are in my opinion
far more valuable than most give them credit for.
For the average dealer in our customer base this
person can cost the dealers as much as 20+% of
their total technician manpower requirements. Why?
Because statistics show that more than 34% of the
time the service call will require parts.
Statistics also show the dealers will have an
average of 20+% of the total calls generated by
customer result in an additional call because the
technician doesn’t have the necessary parts to fix
the machine on the first visit. Think about this
for a moment; your parts person has control of
over 30% of your technical manpower if they
completely miss the boat on restocking your
technicians. Is it realistic to expect a 0%
percent hold for part rate (HP%)? Impossible! But
if you could lower your hold for part rate to 8%
which is about as low as I’ve seen it
realistically maintained, this represents a 12+%
reduction in over all calls. So if your company
does 1000 calls per month, 120 of those calls
would simply go away, and either allow you to
reduce your staff or provide the improved response
time equal to one and a half additional
techs.
When your parts person does
not properly equip your technicians for their
jobs, you are literally throwing your most
expensive resource (manpower) at a parts logistics
problem, not to mention the thousands of dollars
in overnight parts shipping costs normally
associated poor parts management as well. Does
this require higher inventories? I don’t believe
so. My experience is that a good parts manager is
constantly balancing the primary need of getting
the technicians the right parts at the right time,
with the need to constantly be adjusting the on
hand inventory to its minimum. So not only can
this individual cost you unnecessary manpower but
they can also cost you huge dollars in obsolete
and excess inventory if not properly managed. It
seems almost illogical that dealers put someone in
charge of hundreds of thousands of dollars in
inventory, as well making them responsible for
almost one quarter of your required technical
staff’s time, but yet more often than not, this
person has no formal education in inventory
control or distribution. In some cases the parts
manager is a former warehouse employee or ex-field
tech. Although some of the individuals may be
quite good, simply look at the amount of inventory
(or obsolete inventory) and the percentage of no
parts calls and you can quickly determine if
hiring a more qualified manager is justifiable.
You can also address this issue with
technology—BEI’s Effective Workload Distribution
software can not only assign an appropriate
workload for your technicians, but also generate
an accurate required car stock, so the parts
manager only has to make the appropriate
adjustments to each technician’s car stock. This
will free his time up to ensuring he’s managing
your inbound shipping costs through better
forecasting, and maximizing your warranty
opportunities.
I think most dealers
wrestle with parts inventories and the
effectiveness of the technicians in this regard,
but you must look at the source. Proper selection
of a good parts manager and the support personnel
that help that person can be worth far more than
you will likely have to pay to get a highly
qualified service manager.
Usually only a
small percentage of your no parts calls will be
caused by the vendor being out of parts. In my
travels, I’ve been able to document that better
than 80% of the average dealers’ no part calls are
for parts that the technician normally had in his
car inventory. What is happening is that they are
not restocked often or fast enough, therefore
they’ve used their on-hand stock and require
additional items. The response to this is to
increase the quantity of those items, or simply
shortening your restock time will accomplish the
same task and is generally much cheaper. There
will always be unusual parts that rarely fail or
that the vendor backorders on. But these are the
exception, not the rule. A qualified parts manager
will understand that better forecasting means
lower shipping expenses, consistently lower
inventory amounts, and fewer no part calls. If you
currently have a parts manager who’s doing a good
job and keeping your service organization running
at optimum levels, commend them on a job well
done. If your parts person is not achieving the
inventory standards required, get them enrolled in
courses designed around distribution and inventory
control. This education will pay huge dividends to
your organization, and can dramatically increase
your customer’s satisfaction.u
Mr.
McArtor is the president of BEI Services, Inc.
that now tracks every service call that occurs on
over 3.5 million imaging devices, around the
world. If you have any questions please contact
BEI Services, (316)772-0234 or
Wes@BEIServices.com.
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