On The Move: Tonerzone

 

Tonerzone 

TonerZone is an international market leader in compatible imaging supplies and remanufactured toner cartridges that provides people an alternative choice in imaging consumables and enables them to work, print, and communicate more effectively in the printing world. The company’s products combine essential core technologies, continuing innovation, and excellent price performance.

Founded and incorporated in 2000 by Ilan Douek, president, the company maintains its operational headquarters in Los Angeles, California with distribution and co-manufacturing facilities in California, Colorado, and Asia. Ilan brought considerable experience as an entrepreneur and visionary to this endeavor, having founded several successful distribution and marketing companies. At the age of 28, he sold his third company, Buellers, a company that produced and distributed baking goods to leading hotels, restaurants and coffee houses throughout the country, using the capital to start TonerZone.

TonerZone’s main product lines are remanufactured and compatible laser toner cartridges, remanufactured inkjets, compatible inkjets, copier toners and drums, and thermal ribbons. "The wide selection offers alternative products for today’s most up-to-date printers, copiers, and fax machines," stated Ilan.

Noting that all brand names are property of their respective owners and are used for compatibility purposes only, Ilan said, "TonerZone is a provider of compatibles for nearly all the major brand products, such as Apple, Brother, Canon, HP, IBM, Lexmark, Minolta, Okidata, Panasonic, Pitney Bowes, Ricoh, Sharp, and Xerox laser and fax cartridges. Additionally, the company offers Canon, HP, and Lexmark remanufactured black and color inkjets." TonerZone also offers Brother, Canon, Epson, and Xerox new compatible inkjets along with compatible copier toners and drums for Canon, Lanier, Minolta, Mita, Panasonic, Ricoh, Sharp, Toshiba, Xerox machines. Compatible thermal ribbons are available for Brother, Muratec, Panasonic, Sharp, and Xerox machines.

TonerZone’s origins lie in the resellers sector, which has provided the foundation for the company’s ongoing success. To meet the demands of its reseller’s customer base, which includes many industry leaders, TonerZone excels in high-volume co-manufacturing with tight quality control, worldwide distribution and logistics, and the ability to leverage its infrastructure under changing demand conditions. During the past few years, TonerZone has significantly broadened its product offering and increased its presence in the reseller sector, as consumers and businesses enhance their basic printers with more fully featured multifunction and high speed machines that add functionality and color to their printers.

Today, TonerZone’s reseller’s business accounts for approximately 90 percent of its revenue. The company enjoys a strong and growing brand presence in traditional retail outlets located in over 15 countries, as well as on hundreds of web-based retail sites. To provide the market with best-of-category in a broadening array of products, TonerZone’s business model calls for supplementing its internal engineering and manufacturing strength with additional products and technologies through a combination of strategic acquisitions and industry partnerships.

On-Time-Delivery is paramount to Ilan and his team of professionals. "The ability to deliver goods on time is becoming an increasingly critical success factor among the after-market industry," stated Ilan. "From a fulfillment perspective, TonerZone’s key success factors to achieving superior on-time-delivery service levels and get quality toner cartridges delivered to our customers include having the following: (1) Short customer lead times, measured as the time the order is taken until it is shipped, regardless of whether the order is submitted online, fax or telephone. Orders will be accurately processed and shipped the same day, (2) A due date quoting system that is based on actual real-time status and capability whereby customers will receive confirmation by e-mail or fax with tracking numbers and an estimated delivery date, (3) A planning schedule system that can generate feasible sales schedules to handle the thousands of hottest selling compatible cartridges, and (4) Tight control of all aspects of the fulfillment process."

"Additionally," explained Ilan, "the company believes the following strategic directions will result in continuing growth. The first is by broadening the reseller presence. TonerZone will continue to assist resellers in defining and expanding their offerings by providing private-labeling, attractive four color retail packing, marketing templates, and high quality product images. Next is our global focus. TonerZone’s aggressive international marketing and distribution efforts include strategic operations in Europe, Latin America, Canada, Asia and the Pacific Rim. These efforts are tailored to the specific requirements and opportunities of individual markets, including specific printers, copiers, and fax machines, distribution channels and competitive differentiation."

Ilan went on to explain how TonerZone will provide Value-Added Resellers (VARs) with new tools and resources to help them increase profits, generate new business and secure deals. TonerZone Resellers Partnership will continue to receive a wide range of existing benefits including communications and training tools, special pricing, demand creation and overall priority service support. All resellers have access to white papers, launch kits, ad builders, FAQs and other tools. Additionally, they will continue to receive regular e-mail communications advising them of the latest program, technology and product updates. Moreover, regular promotions, including bundles, rebates and monthly specials, are also available to resellers and their customers.

"The TonerZone Partnership Program enables our VARs to provide their customers with the best compatible imaging supplies, service and support," said Ilan. "As a world-class business partner, we want to recognize and reward our resellers for their dedicated service and loyalty to TonerZone, and we are committed to helping them be more successful and profitable." The TonerZone Partnership Program was designed to help VARs succeed in selling high quality, compatible toner cartridges to the small office/home office and the small to medium-sized business markets. For more information, to request a wholesale catalog or to enroll in the program, sign up online at www.tonerzone.com or call at (800) 80-TONER.