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Increase Your
Customer Base with A Binder Minder
By Jamie
Hamilton
Dealers, increase your customer base by offering copiers with a
“Binder Minder”—a copier accessory that can help you get government,
university, high school and library customer accounts.
“If we’re not in every Ivy League
college, we’re definitely in most of them,” said Chris Peck, vice
president of Binder Minder and son of its founder, Dean Peck. “We’re
in public libraries in both the cities of New York and Chicago, and
county libraries and courthouses.
“What will interest the dealers,” he
adds, “is that often a placement of a Binder Minder will result in a
sale of many machines that aren’t Binder Minder-equipped. In other
words, there are a lot of places that will buy 100 machines, and
only 12 of them will have Binder Minders. So, it can be very
meaningful to a dealer.”
What is a Binder
Minder?
A Binder Minder is an accessory that
can be installed on a copier to make it easier to copy books without
damaging the binding, or spine. The attachment creates a descending
edge where the book is placed—also called an edge platen or an edge
platen attachment.
Damage to the book is averted by
preventing the volume from being opened to its fullest extent during
copying. Since copying a book is very time-intensive and includes
opening the book to every page, many libraries, schools and
universities must find a way to keep their much-used books from
being destroyed.
To keep damages to a minimum, it is
customary for these institutions to use Binder Minders. Many
universities require students and staff to use copiers suited to
book copying if that is their intended task.
Increasing Market
Share
If you are interested in breaking
into servicing the library or university market, begin by asking if
they are interested in a book copier, or book copier attachment.
Suggest attaching one to a new copier that they have ordered or to
an existing one. Providing this service may get you in the door to
a complete service account.
Since Binder Minders are only sold
through copier manufacturers or dealers, you won’t have the
superstore competition you may have with other accessories or
consumables. And the product may seem invaluable to your
prospective market.
Binder Minders are made for many
brands of copiers spanning the market, and more types are being made
to keep up with new models coming out each year. Some brands
include Canon, Gestetner, Imagistics, Konica, Kyocera Mita, Lanier,
Minolta, NEC, OCE, Richo, Royal Copy Star, Savin, Sharp and
Toshiba. To see a listing of copiers that utilize Binder Minders,
go to www.binderminder.com.
There is no minimum order requirement
to order a Binder Minder, but there are price breaks at quantities
of 11 and 41. Orders are processed and are shipped to customers as
soon as possible. Contact Binder Minder for shipping details to your
facility.
How do I install it?
Binder Minder installation kits come
with step-by-step instructions on how to install the device to each
particular machine’s specifications. The installation is easy and
can be completed in about an hour.
However, if you have problems with
the installation, Binder Minder customer service technicians will be
standing by to take your call and provide installation assistance.
Once the accessory is installed there is no further upkeep. It is
ready for use.
This simple installation on a few
machines may mean more business and new markets. This is what Dean
Peck, the founder of Binder Minder, discovered while in the copier
coin/card vending business in the late 1980s.
Company History
The Binder Minder was developed in
the late ’80s as a result of library requests for better copies from
books and protection against damages caused by flatbed copiers.
At the time, Peck was (and still is)
in the copy vending business, supplying libraries with coin-operated
copiers. He recognized a need of his library customers.
“Librarians were requesting book
copiers and the OEM’s weren’t supplying them, so we decided to make
it ourselves,” said Chris Peck.
While the Peck family has been
involved in the coin/card vending copier business for 50 years, in
1991 Peck launched the product Binder Minder for the dealer market.
Binder Minder by Book Support Systems, Inc. is a family owned and
operated business; Binder Minder is the primary product.
To help dealers, it has exhibited
Binder Minder at library association meetings and conferences
nationally and regionally for over 15 years. Execs encourage
representatives to contact their local copier dealers for purchasing
Binder Minder-equipped copiers.
Future
“We plan to make Binder Minders as
long as people are still using books,” Peck says. “Hopefully that
will be a very long time.”
Binder Minder is now recognized as a
standard for library copiers appearing by name in many library
RFP’s. This trend continues as Binder Minder becomes available to
more and more copiers in the U.S. as well as the international
market.
Visit Binder Minder at the ITEX show
Feb 2-4 in Las Vegas, at booth number 748.
Contact: Binder Minder 1-800-647-5713
www.binderminder.com
By Jamie Hamilton—
in addition to writing business profiles in ENX, Jamie writes and
designs ads, brochures, catalogs, newsletters,
and manuals for companies in the imaging industry. She can be
contacted at: Tel/ Fax 502-896-1051 or e-mail her at:
jamiewriter@hotmail.com.
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