Give your
MFPs a Kick! Offer them DocuLex
By Jamie Hamilton
If your
customers are buying multifunction copiers (MFPs), give them the
software to match. End-users
are printing and scanning more than ever with MFPs—many paper
documents are becoming electronic files that are then printed over
and over.
“Most people
don’t realize at first how much they’ll use their MFP’s scan
function,” says Tim Nissen, marketing director at DocuLex. “The
average electronic document is printed six times throughout its
life.”
“So much for
the paperless office,” he adds. “The print feature on the MFPs
keeps rolling as the scans increase. Getting into the scanning
(electronic document management) business is beneficial for printing
revenue. That’s something resellers are beginning to recognize.”
Dealers and
machine resellers can get an advantage on their competition by
offering a software package to customers that will minimize paper
but maximize printing, without taking on the heartache of supporting
it and by making a commission on software sales.
By offering DocuLex paper management software, dealers are offering
their customers printing solutions and complete/secured access to
company documents by employees in the office and in the field.
“Every
business has a copier. And every business wants to have low-cost,
in-house use of document management, whether it’s electronic
back-ups or the use of search and retrieval,” Nissen says.
Product Usage
Law firms, CPA
practices, government agencies, banks, mortgage brokerages—any
company that needs to access company documents in the office and in
the field uses DocuLex software to create an infrastructure of quick
access, fully-searchable documents.
“Users can enter
a search keyword and retrieve a document from a desktop or laptop PC
from any location.” Nissen explains. “All documents containing that
search term will appear in a document list, as with an Internet
search engine.”
When you offer
your customers a software solution with their MFPs, it makes their
investment mean more because they can do more. Often, the software
that accompanies an MFP does the minimum; it allows the user to
operate all the functions of the machine—but beyond that, they’re on
their own.
This is where
DocuLex begins. Once documents are scanned into the company’s
system, to their server or off-site location, access is enabled via
password-protected software to authorized users. Users can search,
retrieve, view, print and email any document at any time.
Depending on its needs, a company can access documents just at their
location or from around the world.
DocuLex
software offers its users two choices: local accessibility and
Internet accessibility. Local accessibility allows companies to
input documents into their local server and retrieve them at their
location. This selection, called DesktopSearch, doesn’t include
off-site accessibility. The other option, WebSearch, allows
companies to retrieve documents from any location by going through
the Internet.
DocuLex’s
flagship program, DocuLex Goby Capture, scans documents into the
system while processing the text of each document into a PDF. Goby
Capture facilitates the document’s paper-to-electronic conversion.
“DocuLex
programs help to reduce paper storage space and associated costs,
while greatly reducing retrieval time and document losses associated
with paper files,” Nissen says.
Commissions
for resellers are made based on the number of software licenses that
are sold. Prices are established on a one-price-takes-all method,
rather than a tiered pricing program like that of other software
providers. “We are kind of like the buffet of document imaging and
management software: one price and it’s all you can scan and all you
can retrieve.”
Thorough sales
and user training is available on-location or at DocuLex’s
headquarters in Florida.
Technical Support
DocuLex takes
on full support of its programs. Employing 35 technical support
staffers, DocuLex makes sure that both resellers’ and end-users’
needs are met. This removes
the resellers’ responsibility, allowing them to further build their
business while leaving DocuLex responsible for technical support.
Also, the
DocuLex website’s support section (www.doculex.com)
contains technical support contact information that sends all calls
and requests to the DocuLex product support team.
“If support is
ever needed, there is someone here to take the call—we have made a
large investment in customer support,” Nissen adds. “We view our
support service as paramount.
It’s easier for us to be the one to provide the support service, and
we provide Best in Class support.”
Their Florida
location serves DocuLex well for a technologically advanced staff.
The Orlando suburban community of Winter Haven is near several noted
colleges and universities of technical program merit. “There are a
lot of talented graduates from local campuses,” Nissen notes,
“largely due to the ‘I-4 Corridor’ tech business push via economic
development entities in partnership with the universities. We have a
population nearing 4 million in the central Florida region,
providing an impressive employment base.”
Company History
Winter Haven
was a centralized location for three founding partners that began a
document service bureau in the 1980s. The trio of Carl Strang III,
David Griffith and David Bailey came from related backgrounds but
with decidedly different competencies. The diversity of minds was
the perfect recipe to create what is now DocuLex.
Strang,
president of DocuLex, was an attorney—something no company can live
without. Griffith, DocuLex chief technology officer, was the
programming guru, initially starting out making documents into
microfilm. Bailey, as chief strategy officer, had a sales
background; he handled strategic product development and calculated
sales and marketing strategies. The three partners were a perfect
blend for success.
The document
service bureau company that they started needed more productive
imaging software than was available. So they created programs for
their in-house use. “Word got around that they had some great
programs and they sold some here and there to some service bureau
friends of the theirs,” Nissen says. “It dawned on them that maybe
the next version of their company should be a software company
instead of a service-related company.”
They then sold
the service bureau business. And in 1996, DocuLex was incorporated
as a software developer. Slowly, the strength of the market became
the use of the multifunction, digital copier.
“In 2000, we
realized that’s where the market was heading,” Nissen says. “Every
business has a copier. And every business wants to have low-cost,
in-house electronic document management capability. So that’s where
we focused our research and product development: programs easy to
use and easy to sell.”
That’s when
the company came up with a software called “Goby Capture”: Griffith
is an avid Gulf-waters fisherman, and hence the name, Goby. It was
developed to turn documents scanned by MFPs, production scanners,
facsimile and wide format units into electronic documents for
convenient storage and rapid retrieval.
For this
retrieval capability, DocuLex developed WebSearch, allowing access
to files from any location via an Internet connection, and
DesktopSearch, a local, in-house search program facilitating
retrieval within company grounds.
From starting
out with only the three founders operating the business, today
DocuLex has some 70 employees—including software programmers all
over the country. Nissen joined DocuLex in 2000, providing marketing
insight and implementation for technical and franchised brand and
business development.
Quick
Contact:
DocuLex Inc.
203 Avenue A,
NW
Winter Haven,
FL 33881
863-297-3691
Email:
info@doculex.com
Online:
www.doculex.com
by Jamie Hamilton— in
addition to writing business profiles in ENX, Jamie writes and
designs ads, brochures, catalogs, newsletters, and technical manuals
for companies in the imaging industry. She can be contacted at:
Tel/ Fax 502-896-1051 or e-mail her at:
jamiewriter@hotmail.com.
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