|
Thank Goodness it’s TGI’s
All Panasonic
By Jamie
Hamilton
This
family-owned business had its 40th year anniversary
last May. These years of service have propelled them to the
successes of being the largest Panasonic dealer in the world. They
specialize in helping the small dealer—although they have the
capacity to handle any size order large or small—offer large dealer
service and technical support, even if they aren’t equipped to
capacity.
All Panasonic Gets the Small Dealer
But they can handle any order Large
or Small
All Panasonic not only offers dealers a
variety of Panasonic printers, scanners, fax machines, Panaboards,
and supplies. They service and support their products. All
Panasonic will teach your reps what to look for when they enter an
office, so that they understand where you customer’s needs are.
Set up to work from laptops and consult their
site for everything from account status, to manuals and part order
delivery confirmations, All Panasonic will share their network
with dealers so that they have the capability to service their
customers more efficiently and intimately.
“We can give small dealers the resources of
our large dealership at their fingertips. They don’t have to invest
a tremendous amount of time, energy, and capital because All
Panasonic has it all done for you,” said Frank Grasso, CEO.
Training is another important ingredient to
the All Panasonic small dealer program. All Panasonic will not
only train you to understand the capacity of their machines, but
will educate dealers on how to service the equipment.
“If there are any sales or technical issues,
we are right there to assist all the way. It’s in our best interest
since we wouldn’t sell a product that cannot be supported properly,”
said Grasso.
Small dealers and large dealers alike will
find All Panasonic’s 99% next-day ship rate (from 6 locations
on the East Coast), in-house financing and e-reporting and meter
read capabilities irresistible. But mostly, all dealers will
find All Panasonic’s customers service to be superb in an industry
where “relationships are everything,” according to Mr. Grasso.
The Consultant approach to Customer
Service
We’re not just a distributor who sells a
product. We educate you on how to connect it and maintain it and
make money for years to come, off of the maintenance. A lot of
companies today are just selling you the product and you call
somebody else for service. That’s not the business that we run
here,” said Grasso.
Whether you are large or small, All Panasonic
wants to find out your needs and help you earn more with repeat
business. This is why they take a consultative approach to customer
service. They are available to take your calls 12 hours a day.
All Panasonic wants to know if you are
focusing on color printers or supplies, what your training needs
are, where your financial necessities range and how they can be
improved through efficiency and product variation.
Their service is seamlessly run because they
outsource nothing. They have their own delivery fleet, IT
department, and over 100 technicians. So, All Panasonic is in
control of how it services its customers in every aspect.
All Panasonic will set up the program that’s
right for you. If you just need products at a good price and at
your customer’s door yesterday, or if you need a technical make-over
for handling service calls and a growing customer base, All
Panasonic has it all.
IT-
Got Questions on your network setup?
All Panasonic has answers; with 15 IT
technicians and over 100 technicians to assist dealers with
increasing their network aptitude, your dealership will be as tech
savvy as you were hoping you’d be by now.
Ever been in the middle of setting up a
digital machine to your client’s over grown network and then getting
confusion errors from the server? Call All Panasonic or log onto
their website. Their IT experience can get you through the call and
online manuals are an instant lifeline to your specific copier’s
every need.
If they can’t get you through the call
over the phone, they will send someone over to assist you. Just
check to see if you are in their service area.
40 Years of Business
With a Little help from Grandmother Grasso
TGI, All Panasonic’s Parent company, was
started as a small service shop in Brooklyn 40 years ago. Tony
Grasso (Frank Grasso’s father) and Joe Tadanier were working for
Apeco at the time and they decided to go into business for
themselves.
Tony’s mother agreed to allow them to start
the business in her home and would take calls for the business while
the partners were out servicing machines and selling supplies. With
one thousand dollars in capital, TGI was born. Their first sale was
a role of electric static copier paper.
After about a year, the duo moved to a small
storefront on Court Street in downtown Brooklyn. Steve Adler joined
the group as a partner to help grow the business. Adler and Grasso
concentrated on sales while Tadanier took care of the backend/
technical side of things.
Business grew along with the industry; TGI
quickly learned the value of good service to their customers. They
out worked the giants in the industry by providing individualized
services and pricing according to customers’ needs and industry
demands. Word of mouth drove the business to success.
Today, TGI is a forty million dollar venture
and is run by the second generation of its founders. 5 years ago
they moved into a 40,000 sq ft facility in Brooklyn. They own 6
divisions including T & G Business Products and Lad Office Machines
in FL and are planning the opening of a technology center in NYC
later this year.
Their experience in business has been the key
to their success. Encouraging their employees is another
contribution. There are employees at TGI that have been there for
over 30 years. This type of success is hard to come by in an
industry of consolidation. From frequent contests and parties, to a
periodic newsletter, TGI is a close-knit family.
“We’ve had the luxury of all these years, I’m
second generation and I’ve had the benefit of being born into this
company and learning from my father’s experience. My job is to make
sure that everybody’s on the same page and that customer service is
first,” said Grasso, “We run lean and mean, we don’t have managers
for managers around here.”
Future
Expansion
TGI is hoping to be a fifty million dollar
operation in five years. To do this they are going to put “more
feet on the street” and continue their excellence in customer
satisfaction.
“In Today’s competitive marketplace you get
one shot, once you lose a customer you never get them back,” said
Grasso, “Once we get a customer we invite them into our family and
we keep them 100% satisfied at any cost.”
“The best way to be competitive is to
understand your customer’s needs and to provide quality products &
services to fill those needs.” says Grasso.
Contact All Panasonic:
866-844-6201

By Jamie Hamilton—
in addition to writing business profiles in ENX, Jamie writes and
designs ads, brochures, catalogs, newsletters,
and manuals for companies in the imaging industry. She can be
contacted at: Tel/ Fax 502-896-1051 or e-mail her at:
jamiewriter@hotmail.com.
|