February 15, 2012 - Deerfield, IL
United Stationers
Reveals Mobile Worker Purchasing Insights in New
White Paper
DEERFIELD, Ill. –
February 15 – United Stationers has just released a
new white paper entitled, “Technology-Enabled Mobile
Workers,” that details the discretionary office
products purchasing behavior of mobile and
work-from-home workers outside the scope of
company-controlled buying departments. Now available
online, the white paper explores extensive consumer
research recently conducted by United Stationers to
help resellers better understand and leverage
current market trends to grow their businesses.
“The growing
proportion of mobile and work-from-home employees,
coupled with a comparatively low proportion of
corporate buying departments’ influence over the
purchasing behavior of those workers, is a beacon of
opportunity for informed resellers,” says Carol
O’Hern, United Stationers director of research,
analytics and sustainability. “The tremendous
opportunity that exists for resellers to understand
this niche market’s purchasing patterns, mediums,
motivations and behaviors drove our research – which
is ultimately designed to grow resellers’
businesses.”
The recently published
white paper outlines the purchasing considerations
and behaviors of mobile and work-from home workers
that resellers can leverage to effectively market
their products and services to this growing
demographic, including: the most frequently
purchased office product categories by mobile and
work –from-home workers, annual spending averages,
the leading attributes linked to purchase selection,
shopping paths, online activity, and supplier
perceptions and preferences.
The white paper
available for immediate download at
http://www.ussco.com/.
About United
Stationers
United Stationers Inc. is a
leading wholesale distributor of business products,
with 2010 net sales of approximately $4.8 billion.
The company stocks approximately 100,000 items,
including technology products, traditional office
products, janitorial and breakroom supplies, office
furniture, and industrial products.
A network of 64 distribution centers enables
delivery of these products to over 25,000 reseller
customers.
This network, combined with United’s depth
and breadth of inventory, enables the company
to ship most products overnight to more than 90% of
the population of the U.S. and major cities in
Mexico.
For more information, visit
www.unitedstationers.com.
United Stationers’
common stock trades on the NASDAQ Global Select
Market under the symbol USTR.