January 31, 2012 - Dubai, UAE Paperworld Middle East preparing for a successful second year Near 50% bigger show planned with more than 300 exhibitors expected 4.3 million pencils and 2.3 million erasers per day; 250 million paper clips and 1 billion envelopes per year; where else to meet such key industry players? March 6 – 8, 2012 - Dubai International Convention and Exhibition Center, Dubai, UAE - After its successful debut in March of this year, Paperworld Middle East is looking forward with enthusiasm to its second event which will take place next year from March 6th to 8th. A wide range of companies have already confirmed their key locations for the 2012 edition with hundreds of brands and products on board. Here is a sneak preview into what is already shaping up to be yet another significant event within the Paperworld brand family. German exhibitors German companies Lamy and Schneider, who were original Launch Partners for the inaugural edition of Paperworld Middle East, are once more amongst the first exhibitors to join the fore for the 2012 edition in Dubai. Both companies will be showcasing their range of high quality writing instruments. Durable, long term exhibitor in Frankfurt, has now also confirmed its presence for the Dubai show, with the intention of utilizing it as a platform to further explore the regional marketplace. As one of the leading manufacturers of office organisation and presentation media worldwide, the 80 year old DURABLE trade mark has been symbolic of high-class products for filing and sorting, clipping and binding, as well as in the fields of information and presentation. Another German company, Sigel, winner of the reddot design award 2011 for its stylish Conceptum notebooks, will once again present its range of trendy business products in Dubai. In addition, Messe Frankfurt is delighted to have recently received the news that the German Federal Ministry of Economics and Technology will fund an official German Pavilion for Paperworld Middle East 2012. This means that many more German exhibitors can be expected next March and augurs well for the long term future of the show. Also Returning Once More As well as German brands Lamy, Schneider and Sigel, many more companies will return for a second year running to the newly launched Paperworld in Dubai. Austrian brand SAX, founders of the original paper clip (indispensable in every office!) is amongst the returning companies, eager to stay abreast of this regional marketplace.  SAX currently sells 250 million pieces every year! Premium quality brand Grandluxe, all the way from Singapore will showcase again its diaries, calendars, leather accessories and stationery products, which are available in a variety of languages, including English, Arabic, Chinese, Spanish, etc. German manufacturers Olympia (machines and office equipment) and Dokumental (ink), Multichem from the UK, as well as major paper manufacturer Asia Pulp and Paper (APP) are also returning once again for the 2012 edition. Some new exhibitors to Paperworld Middle East 2012 New in the market is nu:co, who have set up base in both the UK as well as Hong Kong. Their nu: label encompasses notebooks, filing products and journals both for business and academic customers. They plan to utilize the Dubai event as a launch pad for their products to the Middle East market and to spread further awareness on their relatively new brand. Other new exhibitors for the 2012 event include Kotsonis Envelopes, Shanghai M&G and Crown Ball Pen. Back to School A range of Back to School manufacturers will present their 2012 collections with a strong representation from the Mediterranean. Some companies with this line of products which will be represented at the event include: Paxos (Greece) one of the initial Launch Partners of Paperworld Middle East, Sun Ce (Cyprus), Hakan Canta (Turkey), First Kid and Dubai Library Distributors (UAE-based manufacturers).  Local Players As well as First Kid and Dubai Library Distributors exhibiting in the Back to School category range, other local players joining once more for Paperworld Middle East in Dubai are: Farook International Stationery, who boasts 3 manufacturing plants in the UAE and exports a wide variety of stationery products to over 80 countries; Al Gurg Stationery who is the leading local distributor of world renowned brands such as Edding, Nightingale and 3M; Al Dana Décor, supplier of book binding materials; Capital Envelopes, manufacturer of over 1 billion envelopes per year in Dubai, and many more! India will once again feature a strong participation with 14 companies already confirmed, including India’s largest chain of greeting and gifting stores Archies, who is returning for the second year running, as well as school stationery manufacturer Hindustan Pencils, known for their Nataraj brand which is currently producing 6.4 million pencils daily and 2.3 million erasers. Conclusion The world’s leading fair for paper, office supplies and stationery products is enjoying successful geographical expansion. The Middle East edition which recently launched in Dubai enjoyed much success and is building up for a bigger and better show in 2012. Stay abreast of show developments throughout the year at www.paperworldME.com. Paperworld Worldwide Paperworld China: 21 to 23 September, 2011 Paperworld Russia: 27 to 30 September, 2011 Hong Kong International Stationery Fair: 9 to 12 January, 2012 Paperworld Frankfurt: 28 to 31 January, 2012 Paperworld Middle East: Paperworld is the world’s leading trade fair for paper, office supplies and stationery products for private and business use. Paperworld Middle East brings this strong brand and years of industry experience to the region. As part of the Paperworld family, it is a trade and networking platform for office and paper products, presenting new opportunities for manufacturers, suppliers and distributors to meet with perspective clients and dealers in the wider MENA region. Paperworld Middle East 2012 will take place from March 6th to 8th at the Dubai International Convention and Exhibition Centre. For more information, please visit www.paperworldME.com. Company profile: EPOC Messe Frankfurt GmbH is a subsidiary of Messe Frankfurt, Germany’s leading trade fair organiser, with 448.3 million euros in sales and more than 1,600 employees worldwide. The Messe Frankfurt Group has a global network of 28 subsidiaries, five branch offices and 52 international Sales Partners giving it a presence for its customers in more than 150 countries. Events “made by Messe Frankfurt” take place at more than 30 locations around the globe. In 2010, Messe Frankfurt organized 87 trade fairs, of which more than half took place outside Germany. The successful portfolio of events of Epoc Messe Frankfurt GmbH in Dubai includes: Intersec trade fair and conference, Paperworld Middle East, Playworld Middle East, Hardware+Tools Middle East, Garden+Landscaping Middle East, Beautyworld Middle East, Automechanika Middle East, Light Middle East and Materials Handling Middle East. For more information, please visit our website at: www.uae.messefrankfurt.com